Do you have an online business using Customily to offer personalized products but aren’t sure which POD provider is best for you? 😉
Let’s analyze all the benefits and drawbacks of two well-known POD services that will guarantee a comprehensive customer experience: Gooten vs Printify.
Although they offer similar services, some differences should be taken into consideration when choosing the right POD service for your business 👇🏻
Print-on-demand services and third-party printing
Both print-on-demand providers allow users to design custom products and sell them online without holding any inventory. Moreover, as they partner with third-party print providers, they handle the printing, packaging, and shipping of the products directly to customers.
However, Gooten primarily offers a diverse catalog of over 150 product types, with a focus on various categories including fashion and apparel, home and lifestyle, wall art, drinkware, and accessories. It may have a narrower range of products but focuses on quality and exclusivity. It also offers a smaller selection of print providers, focusing on carefully chosen partners to ensure higher consistency and quality across their product offerings.
Printify is well-known for having a vast selection of products from various third-party print providers. Their wide product catalog gives more flexibility in choosing different types and quality of products. This POD provider works with a large network of print providers worldwide, allowing sellers to choose from different print facilities depending on price, quality, and location, but quality control can vary between providers.
E-commerce integration
Both platforms integrate with major e-commerce platforms like Shopify, Etsy, WooCommerce, and others, allowing sellers to connect their online stores and automate order fulfillment.
While Printify provides broad integrations with multiple platforms, including Shopify, Etsy, WooCommerce, eBay, and more, and it is widely supported and commonly integrated with many major e-commerce services, Gooten integrations might be a little more limited.
Global shipping
Gooten and Printify both provide global shipping options, enabling sellers to reach a worldwide customer base.
Still, Gooten offers global shipping but may be more limited in terms of available regions or shipping speed, since it may be faster for European orders. It provides three shipping options that include Standard, Expedite, and Overnight. The price is different among products and shipping packages.
Printify provides global shipping with a wide range of options from its global network of print providers. Shipping speeds and costs can vary. Although it excels in speed orders within the USA, it offers more options overall.
White-label products
Both providers offer white-label solutions, meaning sellers can create and sell products under their own brand, without any mention of the platform.
However, Gooten offers a more tailored, high-end experience with white-label products, with an emphasis on maintaining brand consistency. Although branding neck labels may be more expensive, their branding packaging is free of charge.
While Printify offers fully white-label products at scale, with options to choose from different providers based on cost and quality. This gives sellers more options but may have more variability in branding control.
Profit margins control
Sellers set their own retail prices, allowing them to control their profit margins on each product sold.
Gooten has standard profit margin control but may have stricter pricing structures due to the focus on premium products and quality, which could limit flexibility. Their recommendation is to evaluate the cost of each product with the formula “your production cost + your profit margin = the total retail price of the item” and have a profit margin between 10% and 30%.
However, Printify provides full control over retail pricing and profit margins, with more competitive base prices and a larger range of product costs, giving sellers more flexibility in pricing strategies. They recommend a minimum profit margin of 40%.
Mockup generators
They provide mockup tools to help sellers create realistic product images for their listings without needing to photograph physical samples.
Gooten’s mockup generator is simpler or more curated, focusing on premium product images, but possibly fewer product templates or variations. As regards their print methods, they use techniques like woven techniques, dye-sublimation printing, and embroidery apart from DTG and DTF.
On the other hand, Printify has a robust mockup generator with more product templates, views, and options for creating realistic product images across its vast product catalog. In addition to the DTG and DTF print methods, they also work with UV printing, all-over printing, sublimation, and digital printing techniques.
Product customization
Both providers can be connected to Customily - the product personalization tool - and your customers will be allowed to personalize their products and create unique designs while seeing a live preview of it.
You can easily connect Customily to Gooten or Printify to offer an endless variety of personalization options and also have automatic fulfillment, which will make your life and work so much easier! Automatic fulfillment means that once you start receiving orders from your personalized products, the orders will travel directly to the (POD) print-on-demand provider so they can fulfill and ship for you.
Summing up, Gooten tends to focus more on quality and exclusivity, which could appeal to niche markets or sellers prioritizing premium products, whereas Printify offers greater variety and flexibility with its extensive product catalog, integrations, and network of print providers, making it more suitable for sellers who want more options and scalability.
Both providers offer great print-on-demand services that can be connected to your e-commerce and can work with the customization tool Customily to streamline your selling process, but the choice will depend on the needs you have in your business 😉
Happy Customizing! 💫
ABOUT THE PUBLISHER
Customily Product Personalizer is the best solution to sell personalized products, both in the e-commerce and the print-on-demand market. With the widest range of personalization tools, free clipart designs, realistic live previews that increase conversions, and printing files that help you automate your printing business; Customily is the ally you need to boost your profit margins in a high-competitive market.
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