So, if you are planning to a startup, it is time to get your logo designed. However, we must consider some factors to make it a unique one. Designing a logo is not just a simple art or drawing; several things go into the making – Your company name, services, products, vision, and much more.

Let us know more about the top trending killer logo designs of 2022. Your brand is going to get the best from different styles, themes, and concepts.

Geometric shapes

As the logo is all about the visual approach, geometry plays a vital role in attracting customers. One can use different shapes such as lines, circles, and squares that visually appeal to the design. Furthermore, adding colors to the layers will give them a unique look.

Minimalist approach

When it comes to a logo design that says it all but with less, it follows the minimalist approach. You get a simplified form of the logo by keeping the added elements at minimal usage. It is all about how you highlight your brand with a focus on key points instead of showing everything to the audience. You can check many brands using the minimalist approach for their logo designs – Samsung, Nokia, fashion brands such as LV, Chanel, and more.

Monogram also forms a part of the minimalist approach and serves as an emblem for the business organization. The best part of a monogram as a logo is that it cannot be easily copied.

Typography shapes

Brand identity doesn’t only focus on using shapes and lines but letters to make a difference. Here, the typography used a shape to design the logo works just fine. One can use their company or brand name in a different shape or size. Meanwhile, the text highlights the creative appeal to the target audience.

Such kind of logos can form a part of the geometrical shapes; however, typography is all about typed letters. Rest, you can give the letters a different shape; still, reading and understanding the concept is pretty legible.

Usage of boldness to express & impress

Talking about how the brand expresses itself to the right audience, using bold fonts and colors is another level of branding. Here, you show that your company is loud and clear about what you deal with – products and services. Rest, it depends on how you want to engage with the potential customers, and colors do make a difference for the eye-catching or killer logo designs.

Cartoon style logos

You can use a cartoon-style logo depending on the type of products or services your business offers. However, such logos are used for a global audience, not just the younger age group. Several cartoon characters can be used in the logo designs as a mascot. It shows the creative concept and uniqueness—a notable trend of logo design that focuses on the child in us.

Ending thoughts

There you have it. We have shared the top five killer logo design trends for 2022. Meanwhile, you can boost your creativity to the next level by using several designs. From creating a fusion of letters, brushstroke designs, multi-layered text and elements, and 3D gradients, the options are endless. Just follow the trends and let your target audience engage with the brand.

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“Even a simple logo will do or maybe we don’t even need a logo,” the little voice back in your head might be telling you.

However, as a leading logo design company in India, we would recommend you not to listen to this voice. Having a logo is as important as offering high-quality products and earning positive referrals if you want to see your business succeeding.

Why is Logo Design Important in 2020?

Are you looking for reasons? Well, there’s not just one, but five. Let’s have a look:

Reason 1: A Logo is the Face of Your Business

Given the present times when there are thousands of brands available in the market, and users have become picky while purchasing products, there is no denying to this fact. Attention spans are already short these days, i.e. 8 seconds and customers decide everything on the basis of appearance. Now, if your business doesn’t have a logo or a logo that isn’t much impressive – most people will not even pay attention to your brand, let alone buying your products. In simple words, a logo is the face of your business which will create your first impression. If this impression is not good, customers will not consider you.

Reason 2: Audience Remembers Brands with Logos More

As we already said, the attention span of the audience is short. Some of the audience probably doesn’t even remember the brand they used the last time unless it’s something of the regular use or you are a big name like Apple, Facebook, or Samsung. The only thing that can help them remember about your brand is a logo because they immediately associate it with their memories of your business. In simple words, logos are a positive recall that will lead your audience to your company.

Reason 3: A Logo Fosters Brand Loyalty

Consistency is what customers crave the most. Having a logo shows that you are consistent, trustworthy, and accessible.

Understand this with an example. You go to a store and see two pairs of sneakers. One has the logo of Nike and the other has a logo of some unknown brand. Which one would you buy? The one with the logo of Nike, of course because it gives you the impression that you are in safe hands, and trust & loyalty follows. That’s why you need a good logo that can trigger the same feelings about your brand among your customers because then they will seek you again and again.

Reason 4: A Logo Separates You from Competition

There are probably 50 other brands like you in the market. How would you convince the audience that you are different? You will do this with the help of your logo. A well-designed business logo can communicate everything, starting from a company’s background to their values and vision for the future. So, having a good logo is a must.

Reason 5: The Audience will Expect You to Have a Logo

This is one of the most important things we have learned throughout our careers in logo designing. The logo is the first thing your audience will look for before reaching out to you for business and they will expect you to have it. The logo needs to be the front and center of your marketing materials like business cards, flyers, and advertisements. Otherwise, you will miss an opportunity to make your business stick in their heads.

As a reputed logo design company in India, we have helped many businesses stand out and capture the attention & interest of their audience with highly impressive logos. So, we can also help you out. Contact us today.

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