Thinking of digital marketing? Let’s see if they apply!

Traditionally, the marketing mix is defined by 4 Pillars:

1. Product 2. Price 3. Promotion 4. Place

But with the recent addition of “People”, there are 5 Pillars of marketing success. This is due to the rise of the service sector in the modern world.

Let us discuss them in detail.

Product

Product is anything that a business offers. It is the reason for which customers choose to deal with the business. Be it a physical good (tangible) or a service (intangible). The product must fulfill the demand of the customer. It can be a solution to the customers’ problems.

Product is the reason why a business exists. A great product should be high in quality and fit on the customer’s budget. It creates a stable value for the business in the long run. Appearance & packaging, quality & quantity, warranty & guarantee are the features that affect the demand of the product directly.

In the time of e-commerce, if any crucial feature of the product is compromise, it can propel the customers to switch to your competitors.

Price

Price is what a business takes from a customer to offer their product. It can be call the most sensitive feature of a product affecting its demand. Along with expenses incurred to make available the product to the customer, the price of the substitute goods must also be consider.

Even the best product in the market needs to be priced rightly. Otherwise, it may not reap any benefits to both the company and the customer.

Timely discounts, smooth payment mode and credit availability must be thought upon. It enhances the chances of more sales.

Place

The place is the channel where the good is distributed from. In the digital marketing era, it is not only an offline limited place but the whole world of the internet. The place has a direct link with the footfall of the customer. If the product is place right, it will grab the attention of potential buyers.

Right placement is the half task done. The other half is the journey when a buyer decides to buy and till he/she actually buys. This journey should be easy, smooth, and hassle-free for the buyers, be it online or offline. Any hurdle in between might fail the transaction to happen.

Promotion

Promotion is the way to make the customer aware of the product and its existence. It may answer the reason “why to buy?” the product. It can impact the buyers’ minds on whether to buy the product or not.
Promotion channels can vary according to the strategy opted. There are advertising, online influencing, digital marketing, public relation, media campaigns, etc. which can be the plan to promote a product.

People

People are the ones who guide your product to the customer. A user is involve with the product from selling to after-sales service. They are real persons with whom the customers interact with regarding your product.

Visitors are instrumental in deciding the image of any brand. Whether it is a salesman, delivery guy, customer service executive, or else, they represent the company.

Customers associate the standard of the brand with the experience they had with their people.

So, these were all 5 Pillars of Marketing Success.

All of them apply to digital marketing too (don’t they?).

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Paid marketing involves direct paying for marketing purposes. For instance, PPC (Pay per click) marketing and paid advertising are part of online paid marketing. Whereas organic marketing is making the product/service visible in the eyes of target customers without advertising them. Though, some marketers consider organic marketing to have an upper hand overpaid marketing. But it is the combination of both paid and organic marketing that works well because organic marketing, like any other thing, is limited as well.

Your Guide To Paid Marketing During COVID-19

Let’s discuss the paid marketing and its attached aspects during Covid-19.

Online VS Offline

In today’s era, there are 2 channels of marketing, online and offline. However, during Covid-19 when people are quarantining and spending more time on screens, it is smarter to spend on online mode of marketing than offline. At this time, online marketing will be worthier than the offline because of wider and targeted reach.

Why Paid marketing?

The organic way takes a lot of time and effort to reach the target customer. You need to apply proper strategies and experiment with them from time to time to assess what is catering you the results. At the same time, paid marketing targets directly and instantly. Thus, it can be effective in Covid-19 times when you do not want to pass by the already limited but purposeful customer.

Pay Per Click (PPC) marketing

According to a study, the visitors to the fashion retail sites reduced but the conversion rates improved during the Covid-19 times. This indicates that only genuine buyers are surfing the internet and completing the purchases. In this scenario, PPC marketing is a great tool to advertise because here the advertisers occur cost only when users click on their ads and directed to their landing page. Therefore, there are more chances of reaping the benefits with a limited amount of investment.

Remarketing

The buying decision is largely affected by the Covid-19 situation. Due to the uncertain future and tight budgets, people are taking a longer time than before to think rationally ahead of buying a product/service. So, remarketing is all about targeting the audience who have previously shown interest in the product but did not end up buying it. Hence, it is vital to retarget the potential customers as to not let the deal go away. Furthermore, remarketing is inexpensive and can prove effective. As it reminds the possible customers about the product and increases the conversion rate.

Performance Evaluation

Measuring the performance of the investment is even more crucial in Covid-19 times. The aim is to utilize every single buck spent on paid marketing in these challenging times. Identify the critical KPIs (Key performance indicators) for the type of marketing being used. And analyze them to improve the results and ROI in the future.

Remember

At last, even paid marketing is also for the customer to buy willfully not for the product to sell forcefully.

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Perform the Market Research

Research has been a very significant part of creating a plan for marketing your business. It is about obtaining information that gives you an insight into the customer’s thought, purchasing habits, and location. Moreover, market analysis can also help make an initial sales forecast, evaluate market trends, and keep an eye on what the competition can do.

Recognize the Unique Selling Proposition (USP)

For those who do not know, USP is the main reason why any customer visits you for a purchase. Your unique selling proposition will make you stand unique from the crowd and differentiate you from your rivals. Defining your business clearly to the users is important so that you can connect to them appropriately. When put simply, we can say that it represents the unique products and services of a company.

Choose the Best Marketing Avenues

The number of audiences is innumerable, but you do need to decide your target audience. This is important because, being a new business, you ought to form a group of customers who are loyal to you. Make sure that you use the latest digital marketing technologies to enhance the traffic to your business. Using digital technology, you certainly can do a lot when it comes to your business’s marketing.

Set the Goals

The marketing objectives and goals will help you define what is needed to be inculcated into your business. Make sure that the goals you decide upon should be measurable, relevant, specific, and time-oriented. According to your goals, you will have to plan your expenses to get them accomplished. The budget should include brand designing, website development, SEO services, advertisement campaigns, etc.

Satisfy the Customers

We all know very well that our customers are the key to our success, and hence it is important to make sure that their satisfaction should be taken into consideration. It will attract more customers and set you apart from your rivals by offering excellent customer service.

This can be done by the following ways:

Provide follow-ups after the sales
Keep in touch with them regularly on social media
Go a few extra miles and make sure to provide them with the best benefits
Listen to your customers and work on their suggestions
Train the customer support staff properly

Keep a Track of Growth

The marketing strategies must be tracked and checked periodically to decide if it helped to achieve the desired result, such as higher sales revenue. If it is not working, then immediately rework on it to ensure profit. It is feasible to market your company on a budget. All you need to do is to get creative and think outside the box. And if you need professional assistance, get in touch with marketing experts like Midriff Info Solution Pvt. Ltd.

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Wanna know, Why?

Four Reasons Website are Important for Businesses

More than 90% of the buying Decisions Start with the Online Searches

You may be fortunate to have lots of customers demanding the product you sell but what if they do not even know about your existence. This is what exactly happens when you do not have a website. The possible buyers go out to look at the products on the search engines before anywhere else. Despite having a business if you do not have a website then you are already out of the buyers’ list. You miss on more than 90 percent of your customers and are only able to tap lesser than 10 percent of your target audience. So, it is vital to have a website to be visible in the large share of the market.

Websites tend to Build Credibility and Trust

The website is often the first impression of your business’ reputation. Potential customers tend to trust the business more if they find its website to be genuine and reliable. According to a study, 84% of the customers trust a business based on its online reviews which are possible to post online with the website. On top of that, a website is an effective way to create a unique image by presenting the business with real information and genuine reviews of the products/services it deals with. This reduces the information gap between customer and business which eventually helps to establish credibility and trust.

Quick Customer Support Service

A website can include the answers to frequently asked questions relevant to the business or the product and service it deals in. This helps to address the problems of customers quickly with the minimum friction. Websites can also incorporate the forums community where customers can interact with others including the business persons to get their doubts resolved. These forums can also be helpful for the new customers to get useful information from the previous communication shared in the forum.

Some websites even include a chat feature to give the customers fast and comfortable access to the customer care service. This in turn retains the customers in the business and also attracts the new ones easily.

Websites are One-Stop Solution

Almost every range of functions performed by a seller in an offline store is done by a website when customized as such. Right from the start, a website can be your businesses’ store only. It is marketed using organic and inorganic ways. Customers are introduced through the website itself. Then the products displayed could be chosen according to the needs. It can also recommend some products to the customer and take booking online itself. Along with these options, businesses can also receive payments online in safe and secure ways.

Hence, websites for a business can be a one-stop solution both for the potential customer as well as the business owner himself. And if you need expert assistance in building a website for your business, feel free to get in touch with website developers and designers at Midriff Info Solution Pvt. Ltd. We can give you a brilliant, functional, and responsive business website that will help you achieve all your marketing goals. For more details about our Website Development Services.

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What is that one thing every business, be it a start-up or an established organization, is the most worried about? New leads, definitely. A constant flow of leads is one of the critical factors for sales success. Your business sales graph is sure to drop without ongoing leads.

But another major concern when it comes to lead generation is the cost involved. It can be very expensive to generate constant and valuable leads for businesses.

A survey by Get App Lab revealed that budget is one of the biggest challenges for businesses when it comes to lead generation (nearly 11.7%).

Are you one of these? Are you spending a lot to get some handful of leads?

No worries! Here we are at your rescue!

You don’t have to break your bank to attract and acquire quality leads to your business.

Yes, you heard that right!

You just need some marketing strategies that are ROI positive. So, here are some cost-effective lead-generation tips that will help you acquire more leads under your budget.
Let’s get started!

Spread the Words with Mouth

Wondering? It’s no surprise that word-of-mouth is the most influential marketing practice that encourages discussions and promotes customers to at least your products or services a thought. Nearly 80% of buyers say they consider recommendations from their friends, family and relatives. For them, word-of-mouth is a source for trustworthiness.

To implement word-of-mouth advertising, optimize every aspect of your business that influences the customer experience. You can do this by focusing more on answering customer emails promptly, responding to inbound calls, having great customer support and delivering outstanding customer service. The key is to make your customers happy & win their trust and they will spread the word-of-mouth about your brand on their own.

Also, ask your customers to leave their feedback & responses on your social handles and Google business profile. This will help you build your online reputation.

Count on your Preferred Social Media Channel

Marketers do not count social media when it comes to planning their lead generation strategies. And this is where they suffer. Social media has a lot of potential in terms of influencing audience and attracting them to your brand. But how to do that? Well, there are two ways: (i) if you have adequate resources, then do mass posting on your social media handles; OR (ii) choose one of two social handles and promote your brand only on those.
You can begin by posting links at least thrice a week on your social channels including Facebook, Twitter and LinkedIn. Posts links of specific landing pages that offer high-performing deals.

Analyze your landing pages to determine which posts are getting you the most leads. Then, link your social media to those pages.

Another creative and fun way to leverage social media for lead generation is by creating contests and giveaways. Customers often look for fun and engaging contests on social media. And why not? Who doesn’t like “FREE”?

Host Webinars

A survey by Ready Talk discovered that 62% of all B2B marketers use webinars to nurture leads. Further 49% said that 20-40% of webinar subscribers turned into qualified leads.

Webinars give you opportunities to reach prospects on a global scale. This helps you expand your customer-base and even minimize the cost per head.

Another way to leverage webinars for lead generation is by co-hosting a webinar with an industry partner. This specifically works well for start-ups and small businesses. This is because your industry partner will promote the webinar to their email list directly. So, peoples who sign up turn out to be valuable leads for your business. So, it’s a win-win for both the parties.

The Takeaway

Try out these cost-effective tips to generate leads for the next few months and you could see the results yourself. And if you need any professional assistance, get in touch with one of the best lead-generation companies in India, Midriff Info Solution Pvt. Ltd. We can help you generate lead faster in the most efficient ways. For more details, contact us today!

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1. Create a Strong Company Profile
Your company should have a strong company profile on LinkedIn. For this, create a page for your company. This page is the first point where the potential clients will approach you. So, it must be presentable as it represents your business. You can design an eye-catching logo of your company, make it your profile pic, and add a cover photo to enhance its appearance. Try to incorporate potential keywords that could help you land relevant leads. Make your profile look complete by adding more details. You can add hashtags to your profile and this will make your company more searchable. You can use the hashtags which are most commonly used in your industry.

2. Customize your Profile URL
You can customize your profile URL by making it easy to recognize, more professional and easier to share. You can edit your profile URL by adding your name, your surname or your business name. This should be as unique as possible.

3. Make use of LinkedIn Group
LinkedIn groups are great to make connections with like-minded people and generate new marketing ideas. They help you in growing your contact list and boost brand awareness. By joining the groups related to your industry you can participate in discussions within these groups. You can also view the profiles of other members of groups without connecting to them. This can help you in finding your potential clients.

4. Start your Groups on LinkedIn
You can start your groups on LinkedIn. It is very easy to interact and communicate with members of the group you are in charge of. Sharing content in these groups regularly will help you to better communicate with group members.You can initiate a healthy discussion by sharing posts in the groups. You can use these groups to share your thoughts, grow your connections and generate marketing ideas and also promote brand awareness.

5. Use the Paid LinkedIn Sales Solution
One of the biggest benefits of LinkedIn Ads is targeting audience options. The paid LinkedIn sales solution let you target the specific job titles, job functions and industries and the people who are more likely want what you sell. In this way, it benefits you the most. LinkedIn ads allow brands to target and reach members outside their established following. Personalization option even let you address LinkedIn members by name which makes a great difference.

6. Post-high-quality Customers Engaging Content
Creating customer engaging content is very important. You can ask people about their thoughts about the products or services your offer and the changes they would like to see. People are happier when they are asked to speak up and this will create plenty of engagements and help in building relationships and boosts brand visibility.

7. Take advantage of LinkedIn Endorsements
There is a feature called Endorsements in LinkedIn which allows you to promote the skills of the people you are working with. It will endorse the services your company is offering. This will make your employees profile impressive and you will show support to them.
LinkedIn is must if you are trying to grow or promote your business. It is helpful in B2B as well as B2C connections.
And if you need any assistance with your LinkedIn Marketing strategy, contact marketing professionals at Midriff Info Solution Pvt. Ltd . and we will help you achieve your marketing goals through LinkedIn.

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