The Internet has been one of the most important inventions of our time. It has revolutionized our way of sharing & caring. One of its many gifts is “Social Media”, a game-changer in the marketing world.

But to be able to use social media to your advantage and have maximum impact, you need a practical strategy that I’m going to help you with through this post.

Best Actionable Strategies 

1. Use the same brand logo/trademark across all social media platforms. It’s quite challenging to compete with so many kinds of suppliers in the market. Using the same logo, style, theme, and tone across different platforms will help you establish your identity and trust in the market.

2. Arrange your visual content on your handle or profile as per various platforms and mobile devices. Every social media platform has its own design. Thus, it’s important to publish your content suitably. For instance, when you upload a picture on Instagram, you should stick to the dimensions prescribed by Instagram. Use ideal imagery, short videos, and the right keywords to expand your reach.

3. Keep your profile up to date Don’t be lazy and fill all the details on your profile from contact info to your area of expertise. Stay updated with any changes in the social media platforms and customize your page if needed.

4. Identify your users and create suitable content Be competitive and find out what your audience wants. Create original content to stand out in the crowd. Use different ways of reposting some sort of content.

5. Have a marketing persona for each platform. Every social media site has its own class of users. Therefore, it’s best to create separate personas for all platforms to meet everyone’s needs. Furthermore, use variation in your content for different sites so that it does not appear the same.

6. Form your own brand voice and tone Tiny details like your company’s persona, quotes, captions, etc. form the impression of your brand in the customer’s eyes. Thus, it is crucial to have a signature voice and tone for your brand. (Guide your employees about the same to maintain your unique style in new content).

7. Set up multiple accounts to promote a different range of products/services. By creating one dedicated profile for one line of products, you can create relative content for the right audience. Using multiple accounts for different areas of expertise can help you divide your focus properly.

(Tip: You can use Sprout or similar service to maintain multiple accounts under one brand).

8. Last but not the least, stay active and post often.

Takeaway

The scope of social media keeps changing. A flexible and actionable strategy can make a lot of difference in your position in the market. I hope these essential strategies will help you get the best out of Social Media. Contact Midriff Info Solution Pvt. Ltd and get professional social media marketing services.

For more such insightful blogs keep reading our blogs.

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Keep your social media marketing in full swing with amazing social media posts ideas. Want to know more? Read on. Take a few minutes from your busy schedule. Open your social feed and give it an eye! Does your feed look interesting? If you are hesitant to say, NO, then this blog post is for you.

Social Media Marketing Agency

Whether you are an eCommerce brand, a service-based company, or a social media marketing agency, your social handle is a direct medium to interact with your audience. Hence, you must make it interesting. We understand how difficult it is to do so. Marketers need to juggle different social handles and keep them updated with fresh posts. But, coming up with fresh and unique ideas regularly is challenging. But no more worries!

Keep multiple posts ideas ready in your back pocket. Here we’ve shared some creative and unique ideas. Creating your social media marketing calendar around these ideas will keep your social feed interesting.

Company Updates and Events

Social media is a great way to announce upcoming events like conferences, product launches, etc. Posting real content in your social media channels is a huge opportunity to build your brand reputation.
Tell your customers and clients about the recent updates and happenings at your business. However, instead of posting a “bulletin”, share the story creatively and interactively. You can add videos of the event also. Keep it short, though.
Note: Keep your audience in mind. B2B companies need to create posts keeping their audience in mind.

A Sneak Peek into the Company Culture

The world wants to know what’s happening in there! Whether they are your customers, your competitors, or aspirants willing to work with you, people are curious to know about your company environment. How do you work, how does your workplace look, how do you interact and engage with your employees, and more? Hence, give them a glimpse of your work culture from time to time. Include some random funny clicks of your employees, meeting rooms, lunch hours, etc. Show the fun side of your company to your audience, and they will love to engage with your brand, virtually and in the real world, too.

Run a Contest or Giveaways

A great way to increase engagement on your social media portals is running contests. Look for contest ideas where you can engage your target audience. Remember, people can’t resist the power of FREE. Use can create a hashtag and run a campaign around it. Announce some prize for the winners, like a discount, free coupons or product, etc. Running such campaigns twice a month will significantly impact engagement and following on your social channels.

Celebrate Special Days with your Audience

Your business is all about your customers. So, celebrations are a great opportunity to engage with them. Make a list of all the important dates in a particular month or maybe a year. Include festivals, national and international days, and even silly days of the year. Create creative posts around these and share them on your social media. You can create videos, custom images, and write an interesting description (post captions).

Interview your Clients/Customers

This is a fantastic way to tell your audience that they matter. Ask your clients or customers to make short videos on their experience with associating with your brand. If they are your customers, ask them to share their purchase experience. Post such videos once or twice in a month on your social handles. This will build your authenticity and reputation in the market. You can also increase the frequency of such videos based on your client or customer base. Don’t miss out to be as real as you can whenever you get an opportunity.

Introduce New Products

Whether it’s a new product or service, let your audience know about it. Share good pictures of the new products and specify top features. If you want, you can also run a launch sale for your new products. This will help your customers know about your new launches. Plus, they will get authentic information about the product without any alteration.

Interesting Facts or Inspiring Quotes

It is easy to draw the attention of your audience with enlightening quotes. You can also share facts from your business gurus or mentors. This will add personality and dimension to your feed. Spice up inspiring quotes and make them eye-catching with design applications like Picasso and Canva.

Make a Meme

Don’t be afraid to show off your sense of humor! Though marketing with memes isn’t for every business. But social media is itself a breeding platform for humorous images and satire. If you have a younger audience base and a strong following, you can benefit from such light-hearted content.

The Take-Away

Incorporate these ideas into your next month’s social media marketing calendar and see the results. It might take a bit more to show up the results, but if created well, and using the right keywords, you will reap the fruits.
And if you need professional intervention to manage your social media marketing, contact Midriff Info Solution Pvt. Ltd.

For more such insightful blogs keep reading our blogs.

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Last year has brought a tremendous shift in the digital marketing industry. The COVID-19 pandemic has transformed how businesses operate. With customers turning to the online market for their daily needs, more and more companies have moved online to sell their products and services. Varied customer responses in 2020 due to the Covid crisis have helped marketing experts gain some insights into the marketing trends that will prevail in 2021.

Most of these digital marketing trends will help you cope with what’s popular as “new normal”. Below are given few areas where savvy marketing managers should indulge in this new year.

So, here we go.

Digital Marketing Trends Marketers Can’t Ignore in 2021

1. The AI Trend

This year, businesses and managers will have to consider Artificial Intelligence for various business processes and marketing seriously. It is advisable to use AI to analyze available data, improve communication, and predict consumer behaviors, and tracking operations. Further, businesses can use AI to achieve enhanced customer satisfaction by reading what the customers expect.

2. Live Interactions with Online Events

The pandemic has got us a new trend of virtual events, and this shall continue in 2021. However, marketers should note here is that virtual events with only one-way communication are powerless. Many companies and associations believe that virtual events should be broadcasted and not telecasted live because of the risks involved. While this is quite true, the reward is much greater than the complications involved. This is what the participants (attendees) are looking forward to in the coming year.

3. Reducing Social Media Channels

2020 saw many companies culling their social media channels they are using to share and influence. This is quite the right move. Why? With so many channels available, it is quite challenging to stay relevant to all of them. Hence, the need to declutter is inescapable. Therefore, social media marketing, in 2021, should limit their social media channels and stay relevant to only the most popular or significant ones.

4. Video Advertising will rise

Instagram launched its new “Insta Reels” feature in 2020, and the audience has loved it. This makes it quite evident that 2021 will experience a rise in more applications or features in the existing apps. Such features are an excellent way to get the users hooked on it, which helps businesses create customer loyalty and reduce their bounce rate. Besides, video advertising also conveys a large amount of information in a short time. Thus, marketers can better explain their product and services through video ads than any other advertisement format.

5. Social Media to become a top purchase channel

Gone are the days when social media was just a medium to communicate and interact with customers. The post-pandemic period has experienced a sudden rise in brands selling their products and services on their social channels and customers purchasing there. Social platforms like Facebook and Instagram are actually making it easier for customers to explore and buy without the need to leave the platform, making their buying experience quick and seamless. Hence, social commerce will continue to grow in 2021, and retail brands will have to adopt this new trend to survive and strive.

6. Optimizing content for Voice Search

While it is true that voice search isn’t yet a part of the Google algorithm, it is still dictating current search results. More and more consumers are adapting to this new search technique. And why not? Voice search
queries produce different results than text-based search results. Considering the growing popularity of this medium, marketers should optimize content for voice search, as well. It should be more direct and conversational that it sync accurately with the search query. By staying relevant, businesses could drive more traffic.

6. The Takeaway

The above-discussed trends are significant to start your digital marketing journey in the new year. While this is not it, we will update you with the evolving trends as months shall pass. These trends will help you boost traffic, increase sales while strengthening your bond with your customers. And if you want a more detailed approach to propel your business forward in 2021, get in touch with digital marketing experts at Midriff Info Solution Pvt. Ltd.

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