The Internet has been one of the most important inventions of our time. It has revolutionized our way of sharing & caring. One of its many gifts is “Social Media”, a game-changer in the marketing world.

But to be able to use social media to your advantage and have maximum impact, you need a practical strategy that I’m going to help you with through this post.

Best Actionable Strategies 

1. Use the same brand logo/trademark across all social media platforms. It’s quite challenging to compete with so many kinds of suppliers in the market. Using the same logo, style, theme, and tone across different platforms will help you establish your identity and trust in the market.

2. Arrange your visual content on your handle or profile as per various platforms and mobile devices. Every social media platform has its own design. Thus, it’s important to publish your content suitably. For instance, when you upload a picture on Instagram, you should stick to the dimensions prescribed by Instagram. Use ideal imagery, short videos, and the right keywords to expand your reach.

3. Keep your profile up to date Don’t be lazy and fill all the details on your profile from contact info to your area of expertise. Stay updated with any changes in the social media platforms and customize your page if needed.

4. Identify your users and create suitable content Be competitive and find out what your audience wants. Create original content to stand out in the crowd. Use different ways of reposting some sort of content.

5. Have a marketing persona for each platform. Every social media site has its own class of users. Therefore, it’s best to create separate personas for all platforms to meet everyone’s needs. Furthermore, use variation in your content for different sites so that it does not appear the same.

6. Form your own brand voice and tone Tiny details like your company’s persona, quotes, captions, etc. form the impression of your brand in the customer’s eyes. Thus, it is crucial to have a signature voice and tone for your brand. (Guide your employees about the same to maintain your unique style in new content).

7. Set up multiple accounts to promote a different range of products/services. By creating one dedicated profile for one line of products, you can create relative content for the right audience. Using multiple accounts for different areas of expertise can help you divide your focus properly.

(Tip: You can use Sprout or similar service to maintain multiple accounts under one brand).

8. Last but not the least, stay active and post often.

Takeaway

The scope of social media keeps changing. A flexible and actionable strategy can make a lot of difference in your position in the market. I hope these essential strategies will help you get the best out of Social Media. Contact Midriff Info Solution Pvt. Ltd and get professional social media marketing services.

For more such insightful blogs keep reading our blogs.

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Traits of Excellent Copywriters

Copywriting is an amazing content writing skill. Skilled copywriters possess the following traits:
1. Creativity
2. Clarity
3. Understanding
4. Emotional connect
5. Impact
6. Lead generation

Creativity

Fiction writing and copywriting come under creative content writing. So, creativity is one of the vital traits of copywriting. Good copywriters always think creatively. They use their creativity in such a way that their copy is persuasive, spreads brand awareness, and covers a wide range of audiences. They make sure that their content is written for both visibility and selling. They experiment with different ideas and choose the beat out of it that fetches the result they want.

Clarity

Copywriters are very clear about the message they need to convey. Their content is precise, crisp, and up to the point so that the customers understand them better. Copywriting is purely done to sell a product or a service. It needs to be direct to the target audience about the service provided and the benefits gained. An ad copy must be understood well by both educated and uneducated audiences. It should be written in simple English without any complexities. It should also provide them with the best information that educates the readers about current affairs.

Understanding

A good copywriting specialist has a special trait to find their target audience and understand their mindset. Their content persuades the customers’ mindset, and convince them to end up buying the product or service by highlighting its benefits. They use their creativity to show their target audience that their brand is better compared to their competitors in the market. This trait helps the brand to generate quality leads. Copywriters with this trait also play a major role in spreading brand awareness among a wide range of audiences.

Emotional connect

Copywriters often induce an emotion in their audience using their content writing skills. Through their content, they make their target audience picturize it in their minds. Curiosity is a must need emotion in advertising. Sometimes, they also establish a guilty feeling in their audience which finally convinces them to buy the product. Humor is the emotion used in many ads to create unforgettable brand awareness among the target audience. A copy that creates emotions, generates more leads, and spreads more awareness.

Impact

Oftentimes, successful people like sportsmen, entrepreneurs, actors, or actresses are being used in advertising. This is done to inspire or motivate their target audience to buy the product or service. Likewise, an ad copy must create an impact on the readers’ minds that is unforgettable. The message conveyed might be good or bad, but it must create an impact on the audience. This creates a massive spread of brand awareness among the target audience. It helps to generate quality leads too.

Lead generation

Copywriters are skilled people who trick their audience through their content writing skills. They know their target audience and create compelling content that urges them to have the product or service in their hands. Many copywriting specialists highlight the benefits of the product or service. Because features tell and benefits sell. They play their tricks to convert prospects into customers through the strategies used in their content. They generate quality leads that become the brand’s B2B customers.

The Takeaway

When you find the above-mentioned traits in a copywriter, that person is the real boss who helps your brand grow by generating quality leads and increasing the number of customers day by day. Because they know what needs to be done to persuade the target audience to buy your product or service. They have several marketing strategies at their fingertips and use them in their content to get the results they want.

And if you need copywriters to handle your content marketing needs, feel free to connect with us at Midriff Info Solution Pvt. Ltd. Our team of copywriters possess all the above-mentioned traits and hence can deliver the results you want to achieve for your business.

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All these things can be difficult for new businesses or startups. If you want a customized design for your E-store, you can hire a Shopify development agency having a team of experts in building and managing the E-store on Shopify.

Who are Shopify experts?

These are experts in managing the Shopify platform and are certified by Shopify. In addition they assist the merchants in setting up an e-commerce store. Also the experts have a specialty in design, development, and branding and they can manage your online business very well. Furthermore they provide customized designs for your Shopify store.

Choosing the right Shopify Development agency in India can be a difficult task. It requires the right understanding of your business and quality checking of services provided by the company. So be careful before making any decision. Here are some points you must consider to hire the right Shopify development agency for your business.

1. Check the knowledge and Ability to Target the Right Audience

Choosing the right Shopify Development agency in India can be a difficult task. It requires the right understanding of your business and quality checking of services provided by the company. So be careful before making any decision. Here are some points you must consider to hire the right Shopify development agency for your business.

2. Check their Portfolio

The portfolio of the company is the first thing you should see before hiring them. The portfolio contains a list of all the projects previously done by a company.
Through their portfolio, you can understand the expertise and knowledge of their experts and the quality of services they are providing to their customers.

3. Check through their customer Reviews and Testimony

Make sure you do proper researches before you hire an E-store development agency. Go through the reviews and testimonials given by their previous customers to know the quality of services they are providing. Through customer review you can whether they deliver the project on time.

4. Understand your Budget

If you have recently started a new business, you may have some budget constraints. Most of the Shopify development agencies are budget-friendly but that is not the case. Always understand and make your budget before hiring the agency.

5. Good communication Skills

Proper communication is the key to the smooth running of an online store. This is important to ensure that the development of your online store is going on the right track.
Make sure you hire a Shopify development agency that remains in touch with you in the whole online store development process. Easy and smooth communication makes the task easier and more fruitful.

Benefits of Hiring a Shopify Development Agency

Save time
You can save a lot of time as the agency will handle essential matters. This way you have more time for your other business activities. You can focus more on growing your business with the help of an agency.

Increase Brand Awareness
The Shopify development agencies have experts who have in-depth knowledge of all Shopify services. They also do digital marketing for your online store and increase brand awareness among your target audience.

Provide Effective Marketing
Marketing is the key to the growth of any business. Shopify development agencies have highly effective marketing agencies and they make sure your store generates more sales and revenue.

Provides Quality Services
Most of the online store development agencies provide high-quality services and do everything to satisfy the customers.

Highly cost-effective
Shopify development agencies are budget-friendly. Outsourcing E-store development to an agency makes it much cheaper than hiring a full-time specialist.

The Takeaway

If you are thinking to hire a Shopify development agency in India, make sure you check all these qualities before you hire any one of them.

Shopify developers at Midriff Info Solution Pvt. Ltd. are highly knowledgeable and experienced in developing outstanding E-stores for various brands. And we feel proud to say all of them are performing extremely well. So, if you too want your e-store to succeed in the market, get it to develop by professionals. For more details, contact us.

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