User-Generated Content

A recent study reveals that nearly 85% of consumers find user-generated content more engaging than the content that speaks about the brand. Therefore, in the year 2020 and further, marketers need to focus on determining what truly attracts their customers. This will help them create user-generated content that interacts and engages with the customers more. Not only this but creating user-generated content will also allow you to create more content with lesser resources.

Activism

We are living in a world where each one of wants to be heard. We all have an opinion and distinct ideologies to share. Be it a matter or politics or an environmental issue, people look for reasons to be an activist in their own capacity. This has had a deep impact on the customers’ expectations in terms of social responsibility. A study conducted by DoSomething Strategic, it was found that over 66% of young customers say that the association of the brand with a social cause creates a positive impression on them about the brand. Also, 58% of them said that they are likely to purchase products and services from such brands. Hence, content marketers should include a social cause in their marketing strategies to not only engage more customers but to offer a contribution to society as well.

Video & Live Streaming

Thanks to popular platforms like TikTok, YouTube, and Twitch that had made the video and live streaming huge in the last few years. Not to mention, this new trend is going to get bigger in 2020. According to HubSpot, nearly 54% of consumers are interested in watching more video content based on a brand or business they are associated with or support. Hence, in the year 2020, content marketers should include videos and live streaming more and more if they want to connect and engage more with their consumers. Also, look for various channels and do not just stick to TikTok or YouTube; social media channels like Facebook, Instagram, and even your website are a great place to promote your brand videos.

Conversational Marketing

Consumers build trust when they are able to communicate with the brand one-on-one. That is why the year 2020 will see a rise in conversational marketing. Having one-on-one personal conversations with the audience helps create a human buying experience, brands can learn more about their customers and move them through the marketing funnel fastly. Brands can be achieved through email-marketing, customer success programs, live chat with customers or chatbots, and more.

Podcasts

A report by Statista clearly says that the number of podcast listeners has increased to three times in the last decade. As could be guessed, this number is going to increase in the coming years. Hence, content marketers should include creating branded podcasts to enhance their customer base. However, content creators should remember that they should create meaningful podcasts and not just a piece of audio for the sake of it. The ‘quality over quantity’ rule fits here as well. Take your podcast generation just like you take your other content marketing efforts and not just create podcast content haphazardly. Choose a topic related to your brand and create a podcast with good and engaging content.
If you too want to revamp your content marketing this year, get in touch with professional content marketers at Midriff info Solution Pvt. Ltd. today.

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Read on to know more.

Write Content that Matches User’s Intent

Grant Simmons said, “We live in an online world where users know what they’re looking for and search engines are getting much better at satisfying the user intent through their search results. But where does your brand fit into all this? Your brand’s website and online presence needs to align around targeted customer intent(s) not traditional keywords focused optimization…. Focus [on]…aligned content creation.”

Hence, you need to create content that aligns with the intent of your audience. But how do you do that? The easiest way is to identify the user’s query and then creating content that matches it. Remember, your business is all about your consumers. And your content should give them what they are looking for.

Find the right topic that your audience cares about

The first thing when it comes to creating any content that drives sales is deciding on the topic. Even if you create the best copy, it will fail to attract your audience if the topic is mismatched with the readers’ interest. On the contrary, if you choose the right topics, you will be able to attract and convert more even if your writing sucks.

To find the right topic, you can look for a few proven sources. For this, you can:

Check out “top” posts on Reddit.
Lookup for popular questions on Quora.
Analyse popular search on Alexa – to understand what topics people are searching for.
Discover trending articles on
Ask your email subscribers about what they are struggling with – to create personalized suggestions.

Create a Masterpiece

You cannot write mediocre if you’re writing content with the intent to sell. Instead, you must write compelling content that your audience can’t resist sharing. Compelling content here means a piece of writing that is epic in its detail and scope and detail and can drive more sales than you ever imagined.

To ensure your content creates desired effect in your audience, consider these steps:

Write content with the aim to achieve a specific goal. Ensure your article will fit into your overall brand voice and content strategy.
To drive people to your content, compose a headline that engages all types of audience.
Write an introduction that defines your article that compels your readers to read further.
Create a detailed article and include lots of new information. It also helps you create authenticity.
Produce data-driven article for stellar results.

Implement SEO Practices

Definitely, you too want your content to rank in Google’s top rank. Hence, you need to implement the best SEO practices. For this, follow these tips:
Produce data-driven article for stellar results.
Use long-tail keywords as these have much higher conversion rates.
Analyze your keywords using tools like Ahrefs to see their search amount.
Apart from adding long-tail keywords to your content, make sure to add key phrases in the introduction.
Write a meta-description for your article to help your audience know about it.
Make sure to optimize all the images you use in your content.

End up with a Call to Action

If you miss out on asking your audience to buy your product or service, the entire purpose of writing the content is wasted. But not every content lead to a direct sell. You need to build relationship with your audience and develop a positive image of your brand. To achieve this, you need to create compelling call-to-action that drives sales in the long term. This is how you can accomplish this:
Build a brand identity.
Build up excitement for your upcoming product or service.
Generate more leads
Compel your audience to share it with their friends.
Get them to sign up for a free trial.

Conclusion

If you want your content to work as a sales tool, write a high-converting copy. Also, make sure to begin with the needs of your audience. If you want professional assistance on optimizing your content, contact Midriff Info Solution Pvt. Ltd today.

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Effective Ways To Create a Content Marketing Strategy For Small Business

Keep Clear Goals

Content marketing strategy for any business is not a trivial task. Before creating the content, it is worthwhile to have its “why it is being created” answered. The needs of content keep changing with time. What you want your audience to do after they engage?

Today, the interest might be in spreading awareness about the brand. Tomorrow this could take the road of getting their audiences emotionally attached. Another day, it might be about taking leads.

Content curation becomes more impactful when the “why” is strategized.

Identify the Target Audience

The internet (especially social media) has made it possible to tap the target audience. It has made marketing cost-effective too. Small businesses with the niche should have their customer persona cleared.

A defined target audience aids in creating relevant content. Creating relevant content saves time, money, and develops expertise. The relevant content made is value-adding and engaging for the target audience. It creates a brand image and boosts credibility in the customer’s mind.

A defined target audience leads to a better-channelized content marketing strategy.

Consistent Creation

“Content is the king” this is said enough. The presence of content is everywhere. But consistency is seen seldom. Consistency does not only mean to be regular. It is the virtue of maintaining the quality that counts along.

As the online audience is on the rise, so are the ways to present content. To keep up the superior standard and regular content, it is better to diversify the ways to present it.

Videos, infographics, articles and blogs, case studies, gifs, images, podcasts are different ways to put out content. Creating varied content would hold the audience interest and also attract new ones.

Consistent Content is instrumental in having the brand name retain in the customer’s mind.

Understand the Algorithms

Content marketing strategy is incomplete without a plan to cope with the algorithms. An online platform may not own the content but it owns the algorithm.
Understanding and harmonizing with the algorithm get the content to the wider and suitable audience. This is the reason the “SEO” is talked about a lot. It is the way to rank better in the search engines organically.
The game of algorithm is a must-play. That too with a competent strategy.

Track the analytics

Get the feedback and improve. Analyzing the performance of the content is the initial step. The data and statistics generated is an asset in content marketing. This serves us to measure the influence of content on the audience. Analysis of that data directs the changes in the strategy.
The key to better ROI is KPIs(Key performance indicators). Though KPI might not be simple to understand for beginners. they are still the cornerstone for content marketing strategies.
KPIs like total views/visits notifies about the reach of the content, bounce rate is engagement measure, and conversion rate apprises about brand image and the efficacy of content to enhance it.
Content analytics is like a mirror to a brand. Use it to refine the looks.
That’s it. Helpful?
Make your content marketing strategy now! If you need any assistance, feel free to contact Midriff Info Solution Pvt. Ltd.

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But why SEO needs so much content? Well, let’s get to it, shall we? SEO or Search Engine Optimization means increasing the visibility of your site and rank higher for when a search is made in your area of expertise. And, how do you do that? Simple, by producing original and good quality content. Remember, Google’s primary motto is to provide useful and relevant information to its users without any compromise. So, it only makes sense that you keep up with the same approach.

Let’s get this clear, you cannot fool Google! It’s getting smarter day by day and its algorithms even more complex in order to find the right information from the web and deliver it to its users. Google crawls, indexes and ranks the sites. That’s a known fact. But do you know that Google can read your content as well? It can identify whether it’s copied or if it’s original, whether it answers the query accurately or not. The point is that your content is the key to:

Generate more CTRs (Click-through rate)

Good content entices users to click on links, and Google considers it to be an important ranking factor. The more the clicks, the higher you rank.

Create Backlinks & Authority

Content creates opportunities for you to gain backlinks or referrals from third party sources which may have high authority in the market. More backlinks on trusted websites also helps your build your own authority in the market. Getting referred by trusted websites is a win-win for all the parties. Plus, Google considers backlinks to be of great value when ranking sites.

Use Target Keywords

Gone are those days when you could stuff all the target keywords in your content and get ranked. Since google is way smarter now, you must be able to incorporate keywords in a strategic, intuitive and natural way. Content allows you to do just that in a number of ways, be it informational keywords, navigational or transactional.

Engage Audience

The quality and quantity of your content plays a major role in earning new users as well as retaining the existing ones. The more the users, the more chances you have of boosting your rankings.

Provide great User-experience

SEO revolves around many technical factors in regards with the structure of your website but at the end of the day it’s all about providing great user-experience to end users in every way possible. Relevant and quality content automatically increases the authenticity of your website in the eyes of Google.

Conclusion

SEO and content marketing cannot be separated. By creating good quality content is how you can use many important SEO elements to your advantage. For instance, backlinks, keywords, authority, and most of all user-experience. So, the next time, you are preparing for an SEO maneuver, be careful of your content game because it is everywhere! Whether you need SEO services or content marketing services, you can reach us at Midriff Info Solution Pvt. Ltd. We are here to serve you in the best way.

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How to Turn SEO Strategy into Action with Content Marketing?

1. Craft Accessible and Crawlable Content

As search engine marketers, you would know about Google Spiders. For the beginners, Google spiders are little bots that help Google scan the web. These bots look for good content on the web to push it to the top of the Google rankings.
The content on your site is the reason you stand out from your competitors. Hence, you must publish fresh content in the form of blogs, images, videos, and FAQs. This is what makes your website engaging and relevant to the Google spiders. Also, to make your website easily accessible and crawlable, write a content copy in your meta tag title and description in the form of a concise message that clearly tells your brand story.

2. Determine the Winning keywords

As a business owner or marketer, it is critical for you to know what keywords your target customers are using to discover products and services that are relevant to your brand. Once you determine those keywords, you can aim to rank for them.
But how to find those keywords? Well, there are certain ways to do so. One option is to use Google Trends. It is a free tool that helps you to know how similar keywords are performing. You can then compare those keywords and choose the highest performing keyword for your benefit.

You can also customize the keywords with whatever terms you find significant.

3. Use the Search Engine Page Results (SERP)

If you want to be on the first page of search results, pay attention to the SERPs. Search results are your roadmap to successful content creation. If you focus on them properly, you can easily determine what your target audience is looking for and how you can attract them using content marketing. You can also discover what’s missing and what needs to be done to fill that gap. So, fill the SERP gaps with informational and quality content and boost your search rankings.

4.Be Authoritative

If you want to win over your target audience, you must add some value to their lives. And to achieve this, you should write quality and educational content. Look for somebody who can use their social media influence to amplify your brand message in a more authoritative way. Google loves websites whose content is shared more often and whose bounce rate are low. So, start looking for strong influencer partnerships and use them to drive more audience to your website.

5.The Takeaway

In short, SEO has no meaning without content marketing. In simpler words, to yield higher rankings, you must publish quality content more often. While search algorithms change frequently, but you must stick to the bottom line – valuable, authentic content always wins no matter what search algorithms say. It is only through educational content that you can achieve what you are trying to through SEO.

If you need SEO and content marketing services for higher search rankings, get in touch with professional digital marketers at Midriff Info Solution Pvt. Ltd . Discuss your marketing goals with us today and we will help you achieve them soon.

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