Trend 1: Niche Social Channels Will Perform Better

Source: Statista

No doubt, Instagram and have ruled the social media industry for quite along. In recent years, however, a few other niche social media platforms have emerged significantly and risen to fame. For instance, TikTok is a platform that came into existence in 2016 and within no time gained widespread popularity. Not only the platform is popular among youngsters, but people of all ages are habitual to this platform. Similarly, the gaming community prefers Twitch, while B2B organizations flock to LinkedIn for their social media marketing. This trend will continue to evolve in the year 2020 and beyond.

Trend 2: Social Commerce Will Inflate

For a decade, social media platforms including Pinterest, Instagram, and Facebook have been used by brands to advertise and sell their products and services online. Hence, Social commerce has turned out as the new retail avenue for organizations. Continuing in the same direction, this trend is going to get stronger and become a mainstream retail platform in the year 2020 and beyond. The trend of social commerce will strengthen with more and more social networks and announce pro-selling features including shoppable posts. Marketers and brands will make the best out of these features and integrate social commerce in their sales and promotion strategies.

Trend 3: Social Media to be used highly for Customer Service

Social media is a place for people to socialize online on a global scale. They can talk to each other and share photos and videos. However, those days exist no more, and social media is a way ahead of just being that. Moreover, it has become a platform for commerce and discovers the best products. And now, it is becoming a channel for customer service also. Many businesses have started using social media platforms for delivering customer services.

With a lot of customers reaching out to brands on social media channels, organizations are quickly adapting to this transition. The fact that social media is a way of direct interaction, customers are inclining more towards getting instant responses from the brands. The popularity of this trend has already increased; things are not like they were a few years back when one-off cases were seen where customers posted their complaints or questions on social media channels of the brands to seek immediate attention. Today, it has become one of the most important customer service channels and will even continue to several years coming ahead.
If you too want to make the best out of your social media channels for your brand, contact Midriff Info Solution and get professional social media marketing services.
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10 Cool Instagram Post Ideas for a Digital Marketing Company

Here we have given 10 unique Instagram post ideas which will help you boost your social media engagement and increase your number of followers. Pen down!

1. Add Teasers of the Products
Posting teasers of the products before launching is a great idea. It creates a sense of anticipation in the audience and makes the posts very engaging.

2.Try to Create Unique Hashtags
Creating new hashtags related to the products you promote will engage your audience. They will share your hashtags, which will help you in promoting your product.

3.Add Humors to your Posts
Adding humor will be great for your Instagram strategy if you are promoting a company or a brand which is related to humor. You can post memes, Twitter or Facebook screenshots, funny photos, and videos. This will work like a magic to your marketing endeavors.

4.Share Professional Photos
The first thing people notice in your post is the photos you upload. Try to upload professionally styled photos. You can also make a collage with beautiful color themes of the photos, add stickers to the photos and you can use the color theme of your brand in the photos which will promote your brand very beautifully. These will show your product in a better light and people will stay more on your posts.

5.Share Photos or Interviews of Celebrities or Social Media Influencers with Reviews about the Products
This is a time-tested idea for brand promotion and marketing. People usually follow their ideal influencers and try to buy a thing which they are using. This will add extra value to your digital marketing campaign.

6.You can run a flash Sale in Stories
Flash sales are very helpful in attracting the audience. Posting flash sales in stories is a cool idea as Instagram stories last for only 24 hours. This will create a sense of urgency in customers as they do not want to miss out the opportunity and try to buy the products. Creating flash sales regularly will make them go through your stories more often.

7. Go live with the Instructions of the Product Usage
Going live will help you with more engagement with your audience. They can ask a question about the products and you can answer the question. Finding answers to their question will create a sense of satisfaction in customers and this will make your brand more reliable.

8. Add behind the Scenes Photos or Video
People love to see behind the scenes(BTS) photos and videos. Try to share behind the scenes moments with your audience in the stories as it will humanize your brand and make a connection with your brand.

9. Run Contests and Giveaways
Running contests and giveaways regularly is also a great idea. You can add various entry requirements like follow you, liking your posts and sharing. This will grow your followers and increases the visibility of your brand.

10. Share Information of Charity or Any Social Cause your Brand is Associated with
Try to share with your audience about any kind of charity or any social cause your brand is associated with. People love to help the brand associate with any environmental and social campaign. Many brands are using this tactic for promoting their products.

11. Final Words

You can use these 10 post ideas to make your Instagram posts more engaging and fruitful. And if you need professional assistance, get in touch with Midriff Info Solution Pvt. Ltd . Our social media creative heads will help you achieve your marketing goals. Contact us today!

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