Here are a few important tips to create an e-commerce website that can help you see conversion in no time.

Delight them with an Attractive UX

The purpose of UX is to make visitors’ experience pleasant and comfortable. It should be powerful and delightful enough to hold their attention for long and bring them back over and over again. Hence, the UX of your e-commerce website should be such that it fits your audience’s expectations the best. Give them a UX design that they can trust upon from the first glance itself. Adding product reviews and ratings, presence on the social network, trust badges, guarantees, awards, press, high-quality design, updated blog, and easy navigation can make your customer trust your online store. Do not make your website mobile-friendly or you’ll use a good number of your mobile customers. Ask your website developer to design the best e-commerce solution in India that works well for your business.

Improve the Page Speed Load

Promoting the online store through various channels is good. Promo campaigns are a great way to increase brand awareness, which in turn can get you more traffic on your e-commerce store. But you cannot overlook the actual purpose of promo campaigns – converting the visitors into loyal customers. To achieve this, the page speed of your e-commerce website should be higher than 3 seconds. Ask your e-commerce website development company to get you the best hosting to avoid page load issues. Customers’ expectations are higher than before, and they won’t tolerate slower websites. Hence, page speed is what can get you good leads and increased conversions.

Limit Annoying Ads and Pop-ups

Alerting the visitors about your new offers, sale and other events is another great branding strategy. It keeps updating your potential customers about your new products and services and helps them land on your website and make the purchase, However, showing 3-5 pop-ups every 2 minutes can be annoying for your audience and they might get distracted from making decisions. As a consequence, they might leave your e-commerce website and look for alternatives. Remember, excessive ads and pop-ups have a negative impact on conversion. Also, never show any Ads on the checkout page. If the customer decided to leave, let them checkout.

Following these steps can get you more leads and help you convert them into buyers. And if you are looking for the best e-commerce website solution in India, contact Midriff Info Solution Pvt. Ltd today.

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SEO has the Highest Return on Investment (ROI)

That’s true! Studies have proven that SEO is much more effective than any other media of online promotion, such as paid ads. It gives the highest return on investment (ROI) as compared to other types of marketing campaigns. There is a little struggle at first because your SEO efforts will take time to reflect. However, once your e-commerce website ranks high, your business will get exposure and you will witness more customers. This will result in more purchases on your website and ultimately you will receive higher returns. So, don’t think of SEO as an expenditure and be a snob while investing in it. Instead, think of it as an investment that will give much higher returns later.

SEO brings more traffic but at much lower cost

Usually, businesses consider paid ads as a better option because they give results in much less time. But the truth is that paid ads are costly and there are times when they fail. SEO on the other hand also brings traffic on your website but at much less cost. All the traffic coming on your website will completely organic, hence free. All you need is to build a strategy around it and focus on converting your customers. This will also help your bottom-line traffic to grow organically. Try this. Combine your SEO with other strategies like content and social media marketing, you will realize how less money you have to spend for the audience growth on your website.

SEO Helps Customers Find You

If you open the Google analytics tool and check the source from which you are getting the most traffic, you will notice that Google is the primary source of the major source of the most profit-producing audience on the website. Also, search engines like Google can influence the purchasing decisions of over 90% of customers.

However, the problem is that over 95% of these consumers will not even notice your business if it ends up on the second or third page of Google search rankings. So, you will have to make sure your website appears on the first page of Google which is only possible with the help of SEO services.

So, SEO matters for your e-commerce business. If you want maximum people to know about your business and bring large traffic on your website, you have to ensure you are spending a great amount of budget for SEO efforts. You have to hire people who specialize in SEO and can design the best strategies for your business.

If you are struggling to find the best e-commerce SEO services in India, Midriff Info Solution Pvt. Ltd  can help. We have a great SEO team that uses advanced strategies to boost the rankings of your eCommerce websites. We can help your business shine and make it much more productive. For more information or to discuss your website, contact us today

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1. Speed

A slow website that takes longer to load will push your customers away before it even loads. Nobody wants to wait on a slow website. So, if your site or any webpage takes longer than 3 seconds to load, then you must consider redesigning it as fast as you can. Slow speed can also result in higher bounce rates and eventually lower conversion.

2. Navigation

Your e-commerce website will contain thousands of products and services. But if your customers can’t find it, then I’m afraid you’d be losing a lot of clientele as well as business to your competition. The point is that all your products, services, offers and information should be easily accessible to users without having them to click and search a lot. A search box is a good way to make navigation and search easy for your customers.

3. Responsiveness

An e-commerce website must also work across different types of devices and screens, be it a mobile, tab, or desktop. Mobile friendliness is very important for the success of your online business since most users prefer managing their online affairs from smart phones while on the go. That’s why many companies have their own mobile apps as compatible phone versions of their website

4. Outdated Design or Related Issues

Ideally, every website should be redesigned after every 3 years. But not many companies do that since many a times an old website works just fine given that it’s being regularly maintained and updated. However, if your site is old, and is not giving you the expected output, chances are that the design has gone out of fashion and it needs a new style. Redesigning your website can work wonders for you here.

5. Broken links

Broken links or dead links are a major turn-off for both new and existing customers alike. Ever seen that “404” error? How quickly we close it off as soon as we come across it! Well, now that you know what it means, make sure that none of your webpages are dead or broken. If you find any, you can remove and replace them with correct URLs while rebuilding your website.

6. Security

Due to the online purchasing and transactions involved in an e-commerce platform, security becomes a top priority for any online business. People want a discreet and safe experience since they have to share their bank and card details to be able to make an online purchase. So while redesigning, don’t forget to secure your site with HTTPS so as to prevent unauthorized users and scammers from stealing or leaking your clients’ information.

7. SEO

Search Engine Optimization (SEO) is most crucial for the success of any online business, be it e-commerce or not. It is so essential that if your site is not SEO friendly, you may not exist in the eyes of Google or other search engines for that matter, meaning that you won’t exist in the digital market at all. Lack of SEO elements in your site is certainly the most important reason to redesign your site. Takeaway A website redesign has a lot to do with changing the code, content, structure, and visuals of your site for a better user-experience. But working on the architecture of your site can also resolve many of the issues that may have been keeping you from generating more sales and revenue. For your ecommerce site redesigning, get in touch with the professionals at Midriff Info Solution Pvt.Ltd and we can give it the best revamp.

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