Google-Friendly Blog Design

As known, it is very important to have good site architecture and high-quality content on a blog or website. But did you know that SEO-friendly website design is equally important to search engine ranking?
Many SEO companies in India practice the below-given things for creating a website with SEO friendly design.
Keep the most important content above the fold to create an impact at the beginning itself. For this, adding a slider to your website with a justified position can do wonders.
Limit links on a page under 100 to prevent your blog from being considered as a spammer.
Create hub pages of your best content to help your blog deliver SEO values.
Limit the number of ads you use on your blog or website pages.
Make your users happier by designing a website that loads really fast.
Bloated or big images feel heavier and can reduce the page load speed. Hence, choose smaller images for your blogs.
Design navigation for SEO and UX to help your users determine the architecture of the site or blog.

Optimize Your Blogs

There’s no doubt that blogging is a way to feed the demand of users for valuable information online. Hence, SEO companies should optimize blogs or websites to create content that your target audience needs, and communicate what your content is all about. Remember your blog is for the audience and hence you must think about your audience first while creating a blog. To optimize your blogs, you should:
Include keywords in your content that are relevant to your target audiences’ search queries.
Create an appealing and intriguing title for your blog.
Add meta-descriptions for every new page you add to your blogs or website; it should be short (160 characters) and contain brief information about what the page is all about.
Include 4 to 5 links in your articles to help market your blog as the audience read them.
Add WordPress plug-ins to make your site function seamless.

Practise Consistency For Better Results

Many result-oriented SEO companies in India would recommend adding content to the blog regularly. This is because Google likes fresh content and prefers blogs and websites that keep on adding new content to them. Hence, the more content you add on your site, that too, on a regular basis, the more frequently Google visits your blog. Not to forget, updating fresh content on the website or blog will bring your audience to your site over and over. Hence, this will increase traffic on your website.

The TakeAway

Organic search is still a major source of traffic for websites and blogs. By following the SEO tips, you can set your blog up for success in the online world. If you want a reliable SEO partner to guide you more on ranking blogs online, feel free to contact SEO experts at Midriff info solution Pvt. Ltd. We are a result-oriented SEO company in India serving digital marketing needs of companies globally.

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User-Generated Content

A recent study reveals that nearly 85% of consumers find user-generated content more engaging than the content that speaks about the brand. Therefore, in the year 2020 and further, marketers need to focus on determining what truly attracts their customers. This will help them create user-generated content that interacts and engages with the customers more. Not only this but creating user-generated content will also allow you to create more content with lesser resources.

Activism

We are living in a world where each one of wants to be heard. We all have an opinion and distinct ideologies to share. Be it a matter or politics or an environmental issue, people look for reasons to be an activist in their own capacity. This has had a deep impact on the customers’ expectations in terms of social responsibility. A study conducted by DoSomething Strategic, it was found that over 66% of young customers say that the association of the brand with a social cause creates a positive impression on them about the brand. Also, 58% of them said that they are likely to purchase products and services from such brands. Hence, content marketers should include a social cause in their marketing strategies to not only engage more customers but to offer a contribution to society as well.

Video & Live Streaming

Thanks to popular platforms like TikTok, YouTube, and Twitch that had made the video and live streaming huge in the last few years. Not to mention, this new trend is going to get bigger in 2020. According to HubSpot, nearly 54% of consumers are interested in watching more video content based on a brand or business they are associated with or support. Hence, in the year 2020, content marketers should include videos and live streaming more and more if they want to connect and engage more with their consumers. Also, look for various channels and do not just stick to TikTok or YouTube; social media channels like Facebook, Instagram, and even your website are a great place to promote your brand videos.

Conversational Marketing

Consumers build trust when they are able to communicate with the brand one-on-one. That is why the year 2020 will see a rise in conversational marketing. Having one-on-one personal conversations with the audience helps create a human buying experience, brands can learn more about their customers and move them through the marketing funnel fastly. Brands can be achieved through email-marketing, customer success programs, live chat with customers or chatbots, and more.

Podcasts

A report by Statista clearly says that the number of podcast listeners has increased to three times in the last decade. As could be guessed, this number is going to increase in the coming years. Hence, content marketers should include creating branded podcasts to enhance their customer base. However, content creators should remember that they should create meaningful podcasts and not just a piece of audio for the sake of it. The ‘quality over quantity’ rule fits here as well. Take your podcast generation just like you take your other content marketing efforts and not just create podcast content haphazardly. Choose a topic related to your brand and create a podcast with good and engaging content.
If you too want to revamp your content marketing this year, get in touch with professional content marketers at Midriff info Solution Pvt. Ltd. today.

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Read on to know more.

Write Content that Matches User’s Intent

Grant Simmons said, “We live in an online world where users know what they’re looking for and search engines are getting much better at satisfying the user intent through their search results. But where does your brand fit into all this? Your brand’s website and online presence needs to align around targeted customer intent(s) not traditional keywords focused optimization…. Focus [on]…aligned content creation.”

Hence, you need to create content that aligns with the intent of your audience. But how do you do that? The easiest way is to identify the user’s query and then creating content that matches it. Remember, your business is all about your consumers. And your content should give them what they are looking for.

Find the right topic that your audience cares about

The first thing when it comes to creating any content that drives sales is deciding on the topic. Even if you create the best copy, it will fail to attract your audience if the topic is mismatched with the readers’ interest. On the contrary, if you choose the right topics, you will be able to attract and convert more even if your writing sucks.

To find the right topic, you can look for a few proven sources. For this, you can:

Check out “top” posts on Reddit.
Lookup for popular questions on Quora.
Analyse popular search on Alexa – to understand what topics people are searching for.
Discover trending articles on
Ask your email subscribers about what they are struggling with – to create personalized suggestions.

Create a Masterpiece

You cannot write mediocre if you’re writing content with the intent to sell. Instead, you must write compelling content that your audience can’t resist sharing. Compelling content here means a piece of writing that is epic in its detail and scope and detail and can drive more sales than you ever imagined.

To ensure your content creates desired effect in your audience, consider these steps:

Write content with the aim to achieve a specific goal. Ensure your article will fit into your overall brand voice and content strategy.
To drive people to your content, compose a headline that engages all types of audience.
Write an introduction that defines your article that compels your readers to read further.
Create a detailed article and include lots of new information. It also helps you create authenticity.
Produce data-driven article for stellar results.

Implement SEO Practices

Definitely, you too want your content to rank in Google’s top rank. Hence, you need to implement the best SEO practices. For this, follow these tips:
Produce data-driven article for stellar results.
Use long-tail keywords as these have much higher conversion rates.
Analyze your keywords using tools like Ahrefs to see their search amount.
Apart from adding long-tail keywords to your content, make sure to add key phrases in the introduction.
Write a meta-description for your article to help your audience know about it.
Make sure to optimize all the images you use in your content.

End up with a Call to Action

If you miss out on asking your audience to buy your product or service, the entire purpose of writing the content is wasted. But not every content lead to a direct sell. You need to build relationship with your audience and develop a positive image of your brand. To achieve this, you need to create compelling call-to-action that drives sales in the long term. This is how you can accomplish this:
Build a brand identity.
Build up excitement for your upcoming product or service.
Generate more leads
Compel your audience to share it with their friends.
Get them to sign up for a free trial.

Conclusion

If you want your content to work as a sales tool, write a high-converting copy. Also, make sure to begin with the needs of your audience. If you want professional assistance on optimizing your content, contact Midriff Info Solution Pvt. Ltd today.

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I have highlighted below a few tips for writing conversational content in 2020

Write the way you talk; the way people talk
To Write conversational content, it’s important to understand how you sound when you talk. Do you use complicated sentences when talking in general? I suppose not. Therefore, use simple, easy words and short sentences just like we do in verbal conversations. You can take some time to reflect on your verbal interactions or check your social media posts to see your casual approach. Conversation style of writing needs the same kind of approach. Using slangs or formal and complex words is a strict “No”.

Use more conversational content
such as contractions to sound more natural. You can also use interjections or exclamatory words to make it sound more casual. Ask questions to connect with your users.

Goodbye grammar!
Remember those grammar rules your teachers so emphasised about? Forget them. There’re no rules to conversational writing as far as the expression is clear and correct. Conversational writing should be fun for readers. Read authors with conversational style of writing. In the end, give your unique touch.

Address your reader directly
by writing to engage and connect, to make the reader feel like you’re writing for him/her personally. Include “I”, “you” and “we” to establish a connection with readers. It will make your readers feel like the content is personalized for them and they’re your favorite readers.

Address your reader directly
by writing to engage and connect, to make the reader feel like you’re writing for him/her personally. Include “I”, “you” and “we” to establish a connection with readers. It will make your readers feel like the content is personalized for them and they’re your favorite readers.

Include Story telling in your content. One of the most important factors to keep your users/readers engaged with your content is its story telling. We love stories. Story-telling makes it easier to grasp concepts which are too difficult otherwise. It is a sure way of getting your message across without losing user’s attention.

Rehearse in your monologue
Do you hear voices in your head? If yes, then good. Read what you’ve written out loud or in your head before publishing your content. Read it multiple times so you can understand where it stands from a reader’s point of view.

If you include these techniques into your writing style, it will turn the tables for you. Whether you write for business purposes or whether it’s just a hobby. Writing in conversational style will get you more audience and the desired output.

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Effective Ways To Create a Content Marketing Strategy For Small Business

Keep Clear Goals

Content marketing strategy for any business is not a trivial task. Before creating the content, it is worthwhile to have its “why it is being created” answered. The needs of content keep changing with time. What you want your audience to do after they engage?

Today, the interest might be in spreading awareness about the brand. Tomorrow this could take the road of getting their audiences emotionally attached. Another day, it might be about taking leads.

Content curation becomes more impactful when the “why” is strategized.

Identify the Target Audience

The internet (especially social media) has made it possible to tap the target audience. It has made marketing cost-effective too. Small businesses with the niche should have their customer persona cleared.

A defined target audience aids in creating relevant content. Creating relevant content saves time, money, and develops expertise. The relevant content made is value-adding and engaging for the target audience. It creates a brand image and boosts credibility in the customer’s mind.

A defined target audience leads to a better-channelized content marketing strategy.

Consistent Creation

“Content is the king” this is said enough. The presence of content is everywhere. But consistency is seen seldom. Consistency does not only mean to be regular. It is the virtue of maintaining the quality that counts along.

As the online audience is on the rise, so are the ways to present content. To keep up the superior standard and regular content, it is better to diversify the ways to present it.

Videos, infographics, articles and blogs, case studies, gifs, images, podcasts are different ways to put out content. Creating varied content would hold the audience interest and also attract new ones.

Consistent Content is instrumental in having the brand name retain in the customer’s mind.

Understand the Algorithms

Content marketing strategy is incomplete without a plan to cope with the algorithms. An online platform may not own the content but it owns the algorithm.
Understanding and harmonizing with the algorithm get the content to the wider and suitable audience. This is the reason the “SEO” is talked about a lot. It is the way to rank better in the search engines organically.
The game of algorithm is a must-play. That too with a competent strategy.

Track the analytics

Get the feedback and improve. Analyzing the performance of the content is the initial step. The data and statistics generated is an asset in content marketing. This serves us to measure the influence of content on the audience. Analysis of that data directs the changes in the strategy.
The key to better ROI is KPIs(Key performance indicators). Though KPI might not be simple to understand for beginners. they are still the cornerstone for content marketing strategies.
KPIs like total views/visits notifies about the reach of the content, bounce rate is engagement measure, and conversion rate apprises about brand image and the efficacy of content to enhance it.
Content analytics is like a mirror to a brand. Use it to refine the looks.
That’s it. Helpful?
Make your content marketing strategy now! If you need any assistance, feel free to contact Midriff Info Solution Pvt. Ltd.

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How to Turn SEO Strategy into Action with Content Marketing?

1. Craft Accessible and Crawlable Content

As search engine marketers, you would know about Google Spiders. For the beginners, Google spiders are little bots that help Google scan the web. These bots look for good content on the web to push it to the top of the Google rankings.
The content on your site is the reason you stand out from your competitors. Hence, you must publish fresh content in the form of blogs, images, videos, and FAQs. This is what makes your website engaging and relevant to the Google spiders. Also, to make your website easily accessible and crawlable, write a content copy in your meta tag title and description in the form of a concise message that clearly tells your brand story.

2. Determine the Winning keywords

As a business owner or marketer, it is critical for you to know what keywords your target customers are using to discover products and services that are relevant to your brand. Once you determine those keywords, you can aim to rank for them.
But how to find those keywords? Well, there are certain ways to do so. One option is to use Google Trends. It is a free tool that helps you to know how similar keywords are performing. You can then compare those keywords and choose the highest performing keyword for your benefit.

You can also customize the keywords with whatever terms you find significant.

3. Use the Search Engine Page Results (SERP)

If you want to be on the first page of search results, pay attention to the SERPs. Search results are your roadmap to successful content creation. If you focus on them properly, you can easily determine what your target audience is looking for and how you can attract them using content marketing. You can also discover what’s missing and what needs to be done to fill that gap. So, fill the SERP gaps with informational and quality content and boost your search rankings.

4.Be Authoritative

If you want to win over your target audience, you must add some value to their lives. And to achieve this, you should write quality and educational content. Look for somebody who can use their social media influence to amplify your brand message in a more authoritative way. Google loves websites whose content is shared more often and whose bounce rate are low. So, start looking for strong influencer partnerships and use them to drive more audience to your website.

5.The Takeaway

In short, SEO has no meaning without content marketing. In simpler words, to yield higher rankings, you must publish quality content more often. While search algorithms change frequently, but you must stick to the bottom line – valuable, authentic content always wins no matter what search algorithms say. It is only through educational content that you can achieve what you are trying to through SEO.

If you need SEO and content marketing services for higher search rankings, get in touch with professional digital marketers at Midriff Info Solution Pvt. Ltd . Discuss your marketing goals with us today and we will help you achieve them soon.

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