Logo designing experts do a complete analysis of the consumer’s mindset and product to design the most relevant and eye-catching logo. That leaves an impression on visitors, and they recognize the product or service with its logo. Sometimes it also helps to differentiate between the real one and the fake one.

According to a study, a perfect logo design can lead to success in your business. So, if you are looking for a unique brand identity, switch to a reputed logo designing company like Midriff Info Solution Pvt. Ltd today.

A combination of comprised images, words, and colors is known as logo design. Different businesses prefer different sizes and types of logo designs. The actual base of logo designing and its performance dependence on its abstracts. A logo design never directly participates in sales. But its hidden contribution through identity-building plays a great role in sales enhancement.

Below are some points to explain how logo designing is a primary key element for creating a business identity,

First impression management:

You might hear that the first impression is the last. Your business logo is the very first thing you introduce to grab your customer’s attention. It lasts with their memory and pitches their interest. An attractive and meaningful logo design generates curiosity among the audience to know more about the business. The more inquiries you have on your website, the better your chances of conversion. Increased sales and popularity strengthen your business reputation and identity. Once an ideal identity is created, nobody can beat you in your business success. That is the reason why logo design is considered a key element of business identity.

Stand with unique identity:

Market places are full of different brands and their competitors. In such a condition, how will people identify you without a separate logo design? It gives you a unique identification symbol to easily identify even in a crowd. Nobody trusts a stranger with no personal identification. To get a normal room on rent, you need to have your identity proof. Logo designs are identity marks for a business, product, or service. Cards have their business logos, and people easily differentiate each brand through it.

Branding tool:

There are so many businesses running with the same names. But logo designs are never the same. Your business logo is completely rare and specially designed for your business recognition. Many times, it works as visual identification as well. For example, two businesses with the same name. One deals in hardware items, and the other one is into fashion. The logo design, including images, will easily give a separate identity.

Symbolized message:

Your business messages, emails, and documents become more appealing with logo designs. It gives an overall value to your online business in front of your visitors and clients. So it is highly important to symbolize your business in the form of logo designing.

Conclusion

To get the actual essence of a logo design, you need to consult with a reputed logo designing agency. The level of competition is very high, and you can not subtle with any ordinary or duplicate design. A poor logo design directly affects the reputation of your business. So choose the best designing company and enjoy unlimited logo designing benefits for your business identity.

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“Even a simple logo will do or maybe we don’t even need a logo,” the little voice back in your head might be telling you.

However, as a leading logo design company in India, we would recommend you not to listen to this voice. Having a logo is as important as offering high-quality products and earning positive referrals if you want to see your business succeeding.

Why is Logo Design Important in 2020?

Are you looking for reasons? Well, there’s not just one, but five. Let’s have a look:

Reason 1: A Logo is the Face of Your Business

Given the present times when there are thousands of brands available in the market, and users have become picky while purchasing products, there is no denying to this fact. Attention spans are already short these days, i.e. 8 seconds and customers decide everything on the basis of appearance. Now, if your business doesn’t have a logo or a logo that isn’t much impressive – most people will not even pay attention to your brand, let alone buying your products. In simple words, a logo is the face of your business which will create your first impression. If this impression is not good, customers will not consider you.

Reason 2: Audience Remembers Brands with Logos More

As we already said, the attention span of the audience is short. Some of the audience probably doesn’t even remember the brand they used the last time unless it’s something of the regular use or you are a big name like Apple, Facebook, or Samsung. The only thing that can help them remember about your brand is a logo because they immediately associate it with their memories of your business. In simple words, logos are a positive recall that will lead your audience to your company.

Reason 3: A Logo Fosters Brand Loyalty

Consistency is what customers crave the most. Having a logo shows that you are consistent, trustworthy, and accessible.

Understand this with an example. You go to a store and see two pairs of sneakers. One has the logo of Nike and the other has a logo of some unknown brand. Which one would you buy? The one with the logo of Nike, of course because it gives you the impression that you are in safe hands, and trust & loyalty follows. That’s why you need a good logo that can trigger the same feelings about your brand among your customers because then they will seek you again and again.

Reason 4: A Logo Separates You from Competition

There are probably 50 other brands like you in the market. How would you convince the audience that you are different? You will do this with the help of your logo. A well-designed business logo can communicate everything, starting from a company’s background to their values and vision for the future. So, having a good logo is a must.

Reason 5: The Audience will Expect You to Have a Logo

This is one of the most important things we have learned throughout our careers in logo designing. The logo is the first thing your audience will look for before reaching out to you for business and they will expect you to have it. The logo needs to be the front and center of your marketing materials like business cards, flyers, and advertisements. Otherwise, you will miss an opportunity to make your business stick in their heads.

As a reputed logo design company in India, we have helped many businesses stand out and capture the attention & interest of their audience with highly impressive logos. So, we can also help you out. Contact us today.

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The Internet has been one of the most important inventions of our time. It has revolutionized our way of sharing & caring. One of its many gifts is “Social Media”, a game-changer in the marketing world.

But to be able to use social media to your advantage and have maximum impact, you need a practical strategy that I’m going to help you with through this post.

Best Actionable Strategies 

1. Use the same brand logo/trademark across all social media platforms. It’s quite challenging to compete with so many kinds of suppliers in the market. Using the same logo, style, theme, and tone across different platforms will help you establish your identity and trust in the market.

2. Arrange your visual content on your handle or profile as per various platforms and mobile devices. Every social media platform has its own design. Thus, it’s important to publish your content suitably. For instance, when you upload a picture on Instagram, you should stick to the dimensions prescribed by Instagram. Use ideal imagery, short videos, and the right keywords to expand your reach.

3. Keep your profile up to date Don’t be lazy and fill all the details on your profile from contact info to your area of expertise. Stay updated with any changes in the social media platforms and customize your page if needed.

4. Identify your users and create suitable content Be competitive and find out what your audience wants. Create original content to stand out in the crowd. Use different ways of reposting some sort of content.

5. Have a marketing persona for each platform. Every social media site has its own class of users. Therefore, it’s best to create separate personas for all platforms to meet everyone’s needs. Furthermore, use variation in your content for different sites so that it does not appear the same.

6. Form your own brand voice and tone Tiny details like your company’s persona, quotes, captions, etc. form the impression of your brand in the customer’s eyes. Thus, it is crucial to have a signature voice and tone for your brand. (Guide your employees about the same to maintain your unique style in new content).

7. Set up multiple accounts to promote a different range of products/services. By creating one dedicated profile for one line of products, you can create relative content for the right audience. Using multiple accounts for different areas of expertise can help you divide your focus properly.

(Tip: You can use Sprout or similar service to maintain multiple accounts under one brand).

8. Last but not the least, stay active and post often.

Takeaway

The scope of social media keeps changing. A flexible and actionable strategy can make a lot of difference in your position in the market. I hope these essential strategies will help you get the best out of Social Media. Contact Midriff Info Solution Pvt. Ltd and get professional social media marketing services.

For more such insightful blogs keep reading our blogs.

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The last 3 months have been the worst because of the COVID-19 crisis. Many of us had to shut down our business and sit at home. It’s even hard to imagine the losses we had to suffer because of this. Now, the gloomy days of the COVID-19 outbreak are about to pass and life is slowly coming back on track. Many of us are now thinking about re-opening our businesses again. Although, one thing that we need to understand is that the dynamics of the market have changed after this crisis. Now, to succeed in the market, we will have to come with a new plan.

Here are 4 tried and tested online marketing strategies that can prove helpful to successfully come out of the COVID-19 crisis:

Start reaching out to clients & Win back their trust

The first thing you need to do after re-opening your business is to reach out to your clients/customers and rebuild the relationship, which was possibly strained due to the COVID-19 crisis. They were probably expecting us to be prepared for the pandemic. But, the thing is that all this happened so suddenly that we did not even time to brace ourselves.
Call them, reach out to them through social media, or schedule meetings on Zoom. Gain their trust back in you.

Offer Virtual Services if Possible

Desperate times call for desperate measures. Unfortunately, these are desperate times. So, you will have to look for innovative ways to reach out to your customers. If possible, you can start providing virtual services to your customers. Many businesses are doing that like traveling companies who are providing virtual tours, IT companies who are making their employees work from home, and pandits who are conducting rituals on video tools like Skype. You just have to be innovative with what you do.

In case you are into a business that requires someone to be physically available to provide services like a shop or a plumber, make sure you are taking strict precautionary measures and your clients know about it.

Invest in Content Marketing

You need to know that if you want your business back in the game, you will have to win back their trust. For this, you need powerful and personalized messaging on behalf of your company, and people who can connect with your audience and make them trust you again.

So, invest in content marketing and hire a team of good content creators. In case you are wondering where you can find such people, look on LinkedIn. There are many content creators. All they are looking for in return are clients who respect their work and pay them well for their services.

Collaborate, not Compete

Covid-19 was a crucial time for all of us, and we can only come out of it together. So, instead of trying to compete with others and trying to prove yourself the best, focus on collaboration. Research the market and see which businesses perfectly align with your domain. Then, approach these businesses for collaboration. This will mutually benefit you both.

For example, if you have a clothes factory which you had recently shut down due to the Covid-19 crisis. Now, to get back in the business, you can contact a marketing agency to spread awareness about your clothing brand, and a transport agency to transport your consignments to vendors. This way everyone will get business and grow.

Bonus Tip

There are chances that only a few customers will be interested in buying products/services from you at this moment. But don’t be disappointed. Even if a customer is not buying from you, you can nurture them so that they buy from you in the future.

So, how are you planning to bring your business back on track after the Covid-19 disaster? Let us know in the comments.
If you need digital marketing services from a pro, contact Midriff Info Solution Pvt. Ltd.

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Top Influence Marketing Strategies for the Social Business

Realize what your goals are

When you know what your end goals are, it becomes easy to find the right influencer that can represent your brand. Also, you can make them understand your goals and objectives clearly. On the contrary, if you don’t know what you want to achieve with influencer marketing, it gets difficult to work with the influencer. Moreover, defining your goals also helps you measure the overall return on investment of your marketing campaign.

Find the Right Collaboration

Keeping your influencer marketing goals in mind, look for the right influencer to collaborate with. Influencers are of different types classified based on the size and type of your audience, including:
Mega-Influencer
Micro-Influencer
Macro-Influencer
Referrals
Advocates
Loyalists
While each of these has its own set of benefits, these have nothing to do with your marketing. What matters is the kind and strength of audience engagement each type has depending on their subscribers and followers.

Connect with Influencers

The first thing you must do after you find the right influencer is to connect with them to create the most relevant marketing campaign. There are several ways you can connect with them:
Connect with them through mobile or email.
Follow them on their social channels and try to know about their perspective.
Engage with them and build a strong social relationship with them.
Once you are able to connect with the influencer, discuss your goals and objectives. It is better if you give them the creative freedom to execute the campaign. In this way, they will be able to take better initiatives and necessary actions towards awareness and promotion. Since they better know their audience, they will come out with the best ideas to convince their audience.

Track and Measure the Performance of Campaign

Once the campaign is put to action, tracking the results should be an immediate step. Accordingly, you should also optimize the campaign, if required. Keep an eye on metrics like source of likes and shares, leads, and sales. This will help you understand the customer’s interest in your products and whether you need to improvise them. Determine posts and channels that are giving you the maximum output. Stay more alert to keep track of how your campaign is performing and if you’re actually getting any benefits out of it.

Conclusion

Influencer marketing strategies, if planned and executed in the right way, can help you gain a lot of profit. You can not only enjoy increased recognition and credibility for your brand but even more sales and ROI. Take your time and list your goals, choose the right influencer accordingly, and track the performance of the campaign led by your ideal influencer.
If you need any help, get in touch with Midriff Info Solution Pvt. Ltd. Our professionals are here to assist you.

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Keep your social media marketing in full swing with amazing social media posts ideas. Want to know more? Read on. Take a few minutes from your busy schedule. Open your social feed and give it an eye! Does your feed look interesting? If you are hesitant to say, NO, then this blog post is for you.

Social Media Marketing Agency

Whether you are an eCommerce brand, a service-based company, or a social media marketing agency, your social handle is a direct medium to interact with your audience. Hence, you must make it interesting. We understand how difficult it is to do so. Marketers need to juggle different social handles and keep them updated with fresh posts. But, coming up with fresh and unique ideas regularly is challenging. But no more worries!

Keep multiple posts ideas ready in your back pocket. Here we’ve shared some creative and unique ideas. Creating your social media marketing calendar around these ideas will keep your social feed interesting.

Company Updates and Events

Social media is a great way to announce upcoming events like conferences, product launches, etc. Posting real content in your social media channels is a huge opportunity to build your brand reputation.
Tell your customers and clients about the recent updates and happenings at your business. However, instead of posting a “bulletin”, share the story creatively and interactively. You can add videos of the event also. Keep it short, though.
Note: Keep your audience in mind. B2B companies need to create posts keeping their audience in mind.

A Sneak Peek into the Company Culture

The world wants to know what’s happening in there! Whether they are your customers, your competitors, or aspirants willing to work with you, people are curious to know about your company environment. How do you work, how does your workplace look, how do you interact and engage with your employees, and more? Hence, give them a glimpse of your work culture from time to time. Include some random funny clicks of your employees, meeting rooms, lunch hours, etc. Show the fun side of your company to your audience, and they will love to engage with your brand, virtually and in the real world, too.

Run a Contest or Giveaways

A great way to increase engagement on your social media portals is running contests. Look for contest ideas where you can engage your target audience. Remember, people can’t resist the power of FREE. Use can create a hashtag and run a campaign around it. Announce some prize for the winners, like a discount, free coupons or product, etc. Running such campaigns twice a month will significantly impact engagement and following on your social channels.

Celebrate Special Days with your Audience

Your business is all about your customers. So, celebrations are a great opportunity to engage with them. Make a list of all the important dates in a particular month or maybe a year. Include festivals, national and international days, and even silly days of the year. Create creative posts around these and share them on your social media. You can create videos, custom images, and write an interesting description (post captions).

Interview your Clients/Customers

This is a fantastic way to tell your audience that they matter. Ask your clients or customers to make short videos on their experience with associating with your brand. If they are your customers, ask them to share their purchase experience. Post such videos once or twice in a month on your social handles. This will build your authenticity and reputation in the market. You can also increase the frequency of such videos based on your client or customer base. Don’t miss out to be as real as you can whenever you get an opportunity.

Introduce New Products

Whether it’s a new product or service, let your audience know about it. Share good pictures of the new products and specify top features. If you want, you can also run a launch sale for your new products. This will help your customers know about your new launches. Plus, they will get authentic information about the product without any alteration.

Interesting Facts or Inspiring Quotes

It is easy to draw the attention of your audience with enlightening quotes. You can also share facts from your business gurus or mentors. This will add personality and dimension to your feed. Spice up inspiring quotes and make them eye-catching with design applications like Picasso and Canva.

Make a Meme

Don’t be afraid to show off your sense of humor! Though marketing with memes isn’t for every business. But social media is itself a breeding platform for humorous images and satire. If you have a younger audience base and a strong following, you can benefit from such light-hearted content.

The Take-Away

Incorporate these ideas into your next month’s social media marketing calendar and see the results. It might take a bit more to show up the results, but if created well, and using the right keywords, you will reap the fruits.
And if you need professional intervention to manage your social media marketing, contact Midriff Info Solution Pvt. Ltd.

For more such insightful blogs keep reading our blogs.

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Effective Ways To Create a Content Marketing Strategy For Small Business

Keep Clear Goals

Content marketing strategy for any business is not a trivial task. Before creating the content, it is worthwhile to have its “why it is being created” answered. The needs of content keep changing with time. What you want your audience to do after they engage?

Today, the interest might be in spreading awareness about the brand. Tomorrow this could take the road of getting their audiences emotionally attached. Another day, it might be about taking leads.

Content curation becomes more impactful when the “why” is strategized.

Identify the Target Audience

The internet (especially social media) has made it possible to tap the target audience. It has made marketing cost-effective too. Small businesses with the niche should have their customer persona cleared.

A defined target audience aids in creating relevant content. Creating relevant content saves time, money, and develops expertise. The relevant content made is value-adding and engaging for the target audience. It creates a brand image and boosts credibility in the customer’s mind.

A defined target audience leads to a better-channelized content marketing strategy.

Consistent Creation

“Content is the king” this is said enough. The presence of content is everywhere. But consistency is seen seldom. Consistency does not only mean to be regular. It is the virtue of maintaining the quality that counts along.

As the online audience is on the rise, so are the ways to present content. To keep up the superior standard and regular content, it is better to diversify the ways to present it.

Videos, infographics, articles and blogs, case studies, gifs, images, podcasts are different ways to put out content. Creating varied content would hold the audience interest and also attract new ones.

Consistent Content is instrumental in having the brand name retain in the customer’s mind.

Understand the Algorithms

Content marketing strategy is incomplete without a plan to cope with the algorithms. An online platform may not own the content but it owns the algorithm.
Understanding and harmonizing with the algorithm get the content to the wider and suitable audience. This is the reason the “SEO” is talked about a lot. It is the way to rank better in the search engines organically.
The game of algorithm is a must-play. That too with a competent strategy.

Track the analytics

Get the feedback and improve. Analyzing the performance of the content is the initial step. The data and statistics generated is an asset in content marketing. This serves us to measure the influence of content on the audience. Analysis of that data directs the changes in the strategy.
The key to better ROI is KPIs(Key performance indicators). Though KPI might not be simple to understand for beginners. they are still the cornerstone for content marketing strategies.
KPIs like total views/visits notifies about the reach of the content, bounce rate is engagement measure, and conversion rate apprises about brand image and the efficacy of content to enhance it.
Content analytics is like a mirror to a brand. Use it to refine the looks.
That’s it. Helpful?
Make your content marketing strategy now! If you need any assistance, feel free to contact Midriff Info Solution Pvt. Ltd.

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What is that one thing every business, be it a start-up or an established organization, is the most worried about? New leads, definitely. A constant flow of leads is one of the critical factors for sales success. Your business sales graph is sure to drop without ongoing leads.

But another major concern when it comes to lead generation is the cost involved. It can be very expensive to generate constant and valuable leads for businesses.

A survey by Get App Lab revealed that budget is one of the biggest challenges for businesses when it comes to lead generation (nearly 11.7%).

Are you one of these? Are you spending a lot to get some handful of leads?

No worries! Here we are at your rescue!

You don’t have to break your bank to attract and acquire quality leads to your business.

Yes, you heard that right!

You just need some marketing strategies that are ROI positive. So, here are some cost-effective lead-generation tips that will help you acquire more leads under your budget.
Let’s get started!

Spread the Words with Mouth

Wondering? It’s no surprise that word-of-mouth is the most influential marketing practice that encourages discussions and promotes customers to at least your products or services a thought. Nearly 80% of buyers say they consider recommendations from their friends, family and relatives. For them, word-of-mouth is a source for trustworthiness.

To implement word-of-mouth advertising, optimize every aspect of your business that influences the customer experience. You can do this by focusing more on answering customer emails promptly, responding to inbound calls, having great customer support and delivering outstanding customer service. The key is to make your customers happy & win their trust and they will spread the word-of-mouth about your brand on their own.

Also, ask your customers to leave their feedback & responses on your social handles and Google business profile. This will help you build your online reputation.

Count on your Preferred Social Media Channel

Marketers do not count social media when it comes to planning their lead generation strategies. And this is where they suffer. Social media has a lot of potential in terms of influencing audience and attracting them to your brand. But how to do that? Well, there are two ways: (i) if you have adequate resources, then do mass posting on your social media handles; OR (ii) choose one of two social handles and promote your brand only on those.
You can begin by posting links at least thrice a week on your social channels including Facebook, Twitter and LinkedIn. Posts links of specific landing pages that offer high-performing deals.

Analyze your landing pages to determine which posts are getting you the most leads. Then, link your social media to those pages.

Another creative and fun way to leverage social media for lead generation is by creating contests and giveaways. Customers often look for fun and engaging contests on social media. And why not? Who doesn’t like “FREE”?

Host Webinars

A survey by Ready Talk discovered that 62% of all B2B marketers use webinars to nurture leads. Further 49% said that 20-40% of webinar subscribers turned into qualified leads.

Webinars give you opportunities to reach prospects on a global scale. This helps you expand your customer-base and even minimize the cost per head.

Another way to leverage webinars for lead generation is by co-hosting a webinar with an industry partner. This specifically works well for start-ups and small businesses. This is because your industry partner will promote the webinar to their email list directly. So, peoples who sign up turn out to be valuable leads for your business. So, it’s a win-win for both the parties.

The Takeaway

Try out these cost-effective tips to generate leads for the next few months and you could see the results yourself. And if you need any professional assistance, get in touch with one of the best lead-generation companies in India, Midriff Info Solution Pvt. Ltd. We can help you generate lead faster in the most efficient ways. For more details, contact us today!

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