When it comes to brand recognition, everybody wants something unique to stand out from the competition. Here we are talking about different logo designs used by brands. But, first, let us know more about what a logo signifies to the brand or any business.

What is a Logo?

The logo can be a symbol, a mark or a representation of the services a business offers. Secondly, it helps quickly identify the brand, company, product or process. Furthermore, the logo helps promote or market a company’s products and services. A logo is a unique symbol that visually represents what the business or brand is about. People have different names, and they have signatures to identify themselves. Similarly, a logo differentiates one brand from another in the market.

Understanding the logo types is not that difficult because they are divided into different types. However, choosing one kind of logo for a brand can be a difficult task. It is all about creativity and uniqueness and making it a symbol for years. Secondly, the detailing procedure is one thing that graphic designers take care of according to brand suitability.

Lettermark logo design

If your company name is too long, you won’t add all the text as a logo. You don’t want to make things cluttered. Here, a lettermark logo design is used in which just the initials of the company name are used. Lettermark logo design is a font-based logotype in which creativity focuses on the letters. One can also make use of typography to enhance the designing capabilities. Examples of lettermark logo design can include company brands like IBM, Chanel, Louis Vuitton, and more.

Emblem logo design

Do you want your brand to have the traditional touch of logo design? Emblem logo design is here for you. Such a logo includes your company’s name, initial or text with a designed symbol. As it is an emblem type, the complexity makes it difficult to copy. You can find emblem logo designs more prominent in government institutions and organizations. However, several multinational companies use emblem logos, for example, Harley Davidson, Starbucks Coffee, etc.

Abstract logo design

One of a kind logo design that includes different shapes to represent your brand in the market. As the logo is abstract, it appeals to the target audience with its visual design elements. The best examples of abstract logo design are Nike, Adidas, etc. Simple logo designs that express the feeling of comfort.

Mascot logo design

If you want your brand to have a logo design showcasing a mascot or a character illustration, this is the right option for you. Mascot logo design is tricky, and you will need a professional graphic designer for the same. The best example of such a logotype is KFC which includes the face of Colonel Sanders.

Combination logo design

The logo design type combines textual and visual representation, as the name says. The logo speaks to the world and engages the audience with its wordings. Several food manufacturing companies use combination logo design types to represent their brands.

Ending thoughts

There you have it. You understand the different types of logo designs and are ready to pick one suitable for your brand. Right? But where would you start? Isn’t the abstract logo better than an emblem one, or does the lettermark goes better with your brand services?

Get your free instant quote from Midriff Info Solution Pvt. Ltd, one of the best professional logo design agencies in Chandigarh, India. It is never too late to talk and consult with the experts. Brand reputation and recognition are just getting started.

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Logo designing experts do a complete analysis of the consumer’s mindset and product to design the most relevant and eye-catching logo. That leaves an impression on visitors, and they recognize the product or service with its logo. Sometimes it also helps to differentiate between the real one and the fake one.

According to a study, a perfect logo design can lead to success in your business. So, if you are looking for a unique brand identity, switch to a reputed logo designing company like Midriff Info Solution Pvt. Ltd today.

A combination of comprised images, words, and colors is known as logo design. Different businesses prefer different sizes and types of logo designs. The actual base of logo designing and its performance dependence on its abstracts. A logo design never directly participates in sales. But its hidden contribution through identity-building plays a great role in sales enhancement.

Below are some points to explain how logo designing is a primary key element for creating a business identity,

First impression management:

You might hear that the first impression is the last. Your business logo is the very first thing you introduce to grab your customer’s attention. It lasts with their memory and pitches their interest. An attractive and meaningful logo design generates curiosity among the audience to know more about the business. The more inquiries you have on your website, the better your chances of conversion. Increased sales and popularity strengthen your business reputation and identity. Once an ideal identity is created, nobody can beat you in your business success. That is the reason why logo design is considered a key element of business identity.

Stand with unique identity:

Market places are full of different brands and their competitors. In such a condition, how will people identify you without a separate logo design? It gives you a unique identification symbol to easily identify even in a crowd. Nobody trusts a stranger with no personal identification. To get a normal room on rent, you need to have your identity proof. Logo designs are identity marks for a business, product, or service. Cards have their business logos, and people easily differentiate each brand through it.

Branding tool:

There are so many businesses running with the same names. But logo designs are never the same. Your business logo is completely rare and specially designed for your business recognition. Many times, it works as visual identification as well. For example, two businesses with the same name. One deals in hardware items, and the other one is into fashion. The logo design, including images, will easily give a separate identity.

Symbolized message:

Your business messages, emails, and documents become more appealing with logo designs. It gives an overall value to your online business in front of your visitors and clients. So it is highly important to symbolize your business in the form of logo designing.

Conclusion

To get the actual essence of a logo design, you need to consult with a reputed logo designing agency. The level of competition is very high, and you can not subtle with any ordinary or duplicate design. A poor logo design directly affects the reputation of your business. So choose the best designing company and enjoy unlimited logo designing benefits for your business identity.

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“Even a simple logo will do or maybe we don’t even need a logo,” the little voice back in your head might be telling you.

However, as a leading logo design company in India, we would recommend you not to listen to this voice. Having a logo is as important as offering high-quality products and earning positive referrals if you want to see your business succeeding.

Why is Logo Design Important in 2020?

Are you looking for reasons? Well, there’s not just one, but five. Let’s have a look:

Reason 1: A Logo is the Face of Your Business

Given the present times when there are thousands of brands available in the market, and users have become picky while purchasing products, there is no denying to this fact. Attention spans are already short these days, i.e. 8 seconds and customers decide everything on the basis of appearance. Now, if your business doesn’t have a logo or a logo that isn’t much impressive – most people will not even pay attention to your brand, let alone buying your products. In simple words, a logo is the face of your business which will create your first impression. If this impression is not good, customers will not consider you.

Reason 2: Audience Remembers Brands with Logos More

As we already said, the attention span of the audience is short. Some of the audience probably doesn’t even remember the brand they used the last time unless it’s something of the regular use or you are a big name like Apple, Facebook, or Samsung. The only thing that can help them remember about your brand is a logo because they immediately associate it with their memories of your business. In simple words, logos are a positive recall that will lead your audience to your company.

Reason 3: A Logo Fosters Brand Loyalty

Consistency is what customers crave the most. Having a logo shows that you are consistent, trustworthy, and accessible.

Understand this with an example. You go to a store and see two pairs of sneakers. One has the logo of Nike and the other has a logo of some unknown brand. Which one would you buy? The one with the logo of Nike, of course because it gives you the impression that you are in safe hands, and trust & loyalty follows. That’s why you need a good logo that can trigger the same feelings about your brand among your customers because then they will seek you again and again.

Reason 4: A Logo Separates You from Competition

There are probably 50 other brands like you in the market. How would you convince the audience that you are different? You will do this with the help of your logo. A well-designed business logo can communicate everything, starting from a company’s background to their values and vision for the future. So, having a good logo is a must.

Reason 5: The Audience will Expect You to Have a Logo

This is one of the most important things we have learned throughout our careers in logo designing. The logo is the first thing your audience will look for before reaching out to you for business and they will expect you to have it. The logo needs to be the front and center of your marketing materials like business cards, flyers, and advertisements. Otherwise, you will miss an opportunity to make your business stick in their heads.

As a reputed logo design company in India, we have helped many businesses stand out and capture the attention & interest of their audience with highly impressive logos. So, we can also help you out. Contact us today.

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